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Digital Marketing Executive Kolkata

callcenterjob.co.in
Kolkata, West Bengal
Apply on Post Free Job Website | Search Job For Free
17 hours ago
Full–time
Company Overview:

Adret Software is a leading IT company that specializes in designing and developing websites that work for the dynamic online world. We are dedicated to delivering high-quality services to our customers and are committed to leveraging digital marketing strategies to expand our online presence. As part of our growth strategy, we are seeking an experienced Digital Marketing Executive who specializes in Pay-Per-Click (PPC) and Ads Campaigns to join our dynamic team.

Role Overview:

As an experienced Digital Marketing Executive, you will play a vital role in developing and implementing successful PPC and ads campaigns to drive brand awareness, increase website traffic, and maximize conversions. You will collaborate closely with cross-functional teams, including marketing, design, and analytics, to ensure the seamless execution of digital marketing initiatives. This role requires a strong analytical mindset, creative thinking, and a deep understanding of PPC and ads platforms.

Responsibilities:

• Develop and execute comprehensive PPC strategies across various platforms, such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, etc., to drive traffic, leads, and conversions.

• Conduct keyword research, competitor analysis, and audience segmentation to optimize campaign targeting and identify opportunities for improvement.

• Create, monitor, and optimize PPC campaigns, including ad copy creation, bid management, A/B testing, and performance analysis.

• Manage budgets effectively to ensure maximum return on investment (ROI) and achieve marketing objectives.

• Collaborate with the design team to develop compelling and visually appealing ad creatives that align with the brand's guidelines and resonate with the target audience.

• Stay up-to-date with industry trends, emerging technologies, and best practices in PPC and ads campaigns, and share knowledge with the team to drive innovation and continuous improvement.

• Conduct regular audits of campaigns to identify areas for optimization, such as landing page improvements, ad targeting adjustments, and audience retargeting.

• Utilize analytics tools, such as Google Analytics, to track and analyze website traffic, user behavior, and conversion rates, and make data-driven decisions to improve campaign performance.

• Collaborate with internal and external stakeholders to align digital marketing efforts with broader marketing initiatives and company goals.

Requirements:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.

• In-depth knowledge of PPC platforms, such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, etc., including campaign setup, management, and optimization.

• Excellent understanding of keyword research, competitor analysis, and audience segmentation techniques.

• Strong communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.

• Up-to-date knowledge of the latest industry trends, technologies, and best practices in digital marketing and PPC campaigns.

Benefits:

• Professional Development Opportunities

• Wellness Programs

• Performance Recognition

• Team Building Activities

• Employee Appreciation Events

• Employee Feedback and Suggestions

If you are a motivated digital marketing professional with a passion for driving results through PPC and ads campaigns, we invite you to join our team and contribute to our continued success. Apply today and become an integral part of our dynamic and innovative company!

Job Type: Full-time

Salary: Up to ₹25,000.00 per month

Benefits:

• Cell phone reimbursement

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Ability to commute/relocate:

• Kolkata, West Bengal: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Education:

• Higher Secondary(12th Pass) (Preferred)

Experience:

• Digital marketing: 4 years (Preferred)

• PPC Campaign Management: 1 year (Preferred)

Speak with the employer

+91 9477966118