Job Description
We are looking for a highly motivated and skilled Digital Marketing Executive to join our advertising agency. The successful candidate will be responsible for developing and implementing digital marketing strategies to promote our clients' brands and increase their online presence. The candidate should have a strong understanding of digital marketing channels, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) and content marketing. The Digital Marketing Executive will work closely with the creative team to ensure that campaigns are executed flawlessly and within budget.
Key Responsibilities
• Develop and implement digital marketing strategies that align with our clients' goals and objectives.
• Plan and execute social media campaigns across various platforms, including Facebook, Twitter, Instagram, and LinkedIn.
• Create and manage email marketing campaigns, including newsletters, promotional emails and drip campaigns.
• Optimize websites for search engines using on-page and off-page SEO techniques.
• Develop and manage PPC campaigns on Google AdWords and other search engines.
• Create and manage content marketing campaigns, including blog posts, videos and infographics.
• Analyze campaign data and provide insights to optimize performance.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Collaborate with the creative team to ensure that campaigns are executed on time and within budget.
• Build and maintain relationships with clients to understand their business objectives and develop strategies that meet their needs.
Qualifications
• Bachelor's degree in marketing, communications, or a related field.
• 2-3 years of experience in digital marketing, preferably in an advertising agency.
• Excellent communication skills, both written and verbal.
• Strong analytical skills and the ability to use data to drive decision-making.
• Experience with social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Familiarity with Google Analytics and other web analytics tools.
• Familiarity with generative AI tools.
• Knowledge of HTML, CSS, and JavaScript is a plus
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Executive position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Kolkata offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.