Digital Marketing Executive

Company Description Why work for Accor We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities. By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/ Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS Job Description The position is responsible for executing and assisting in developing an effective Digital marketing and E commerce strategy for hotel in order to drive online traffic, online brand presence, third party distribution partners and maximize web performance for each business unit. RESPONSIBILITIES AND MEANS The candidate will have experience with Internet marketing channels like SEO, PPC, display advertising, social media and email marketing. She/He is reporting directly to the Marketing & Communications Manager of the hotel. The main duty and responsibilities of the role are listed as below. WEB SALES STRATEGY & IMPROVEMENT OF ONLINE PRESENCE Define key markets and opportunities Plan digital Marketing roadmap consultation with key stakeholders Develop Digital marketing strategies to meet business needs (including rooms, F&B, MICE, Wedding, Spa, etc.). Strategy development for all digital marketing channels (including microsite, AH.com/Brands.com, Social media, email marketing, paid media, bloggers and influencers) Prepare monthly reports, identify market trends, analyze business performance, and develop appropriate action plans aligned with goals Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Plan, execute, and measure experiments and A/B tests Completion & review of Digital Marketing audits, including associated action plans. Animate and integrate Loyalty programs (LCAH, Meeting Planner & Accor Plus) throughout Digital marketing activity, where relevant. Active Promotion of Offers / Benefits (as needed) Maintain hotel positioning in OTAs to ensure rates and promotions are selling correctly at targeted point of sale including managing OTA partner account relationship in coordination with other stake holders Actively participate in marketing campaign and merchandising programs Maintain ongoing communication with OTA market managers Obtain and review monthly performance reports to identify opportunity and maximize production of online channels Collaborate with hotel teams, agencies and other 3rd party vendor partners to execute the plan of action for campaigns and promotions COMPETITORS AND TECHNOLOGY WATCH Analyze and evaluate end-to-end customer experience across multiple channels and customer touch points Identify trends and insights, and optimize spend and performance based on the insights Designing new and creative growth strategies Monitor competition and provide ideas to stand out Stay up-to-date with digital technology developments. Evaluate emerging technologies. Provide perspective and training for adoption where appropriate JOB KNOWLEDGE, SKILLS & ABILITIES Knowledge of marketing tactics and strategies required Ability to plan, strategize and execute marketing campaigns Ability to diagnose reports and analyze data Possess good time management and ability to multi-task Has good communication and interpersonal skills Able to work independently and proactively Familiar with content management systems is an added advantage This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time. Qualifications Education: Bachelor's Degree in Marketing / Commerce (preferred) Experience for position: 3 yrs. experience in online marketing or Ecommerce with revenue goals Additional Information You will be part of highly energized and high performing team and will on-board mutually enriching Magnifique Journey at our organization