Digital Marketing Executive

Location

Mumbai, Maharashtra

Full job description

· Develop and implement digital marketing strategy for the organization and spearhead its execution to drive demand and generate a healthy marketing pipeline. Create goals and benchmarks to meet

· Devise strategies to drive online traffic to the organization’s website via SEO, SEM, SMM and PPC

· Analyze key metrics that unit website traffic and service quotas

· Plan, Develop and manage digital marketing campaigns for the brands of the company.

· Manage organizations websites & social media pages.

· Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, linked In, you tube etc.

· Track the website traffic flow and provide internal reports regularly.

· Track SEO work of the website pages.

· Devise marketing strategies & execute the same to improve online presence of the brand.

· Review & Edit content, videos and audio content on online sites.

· Promote the company's product and services in the digital space.

· Execute social media efforts to improve KPIs, likes, shares, tweets, followers etc.

· Creating and executing SMS, and email-based marketing campaigns.

· Fix any error in online content and arrange webinars and webcasts

· Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.

· Create goals and benchmarks to meet.

· Manage MIS & other reports as per SOP.

· Reply & follow up of online customer’s queries.

· Create & execute promotional plans using each platform s promotional options to drive sales.

· Renew Website Security issues, if any arise.

Job Type: Full-time

Pay: From ₹18,000.00 per month

Schedule:

Day shift

Work Location: In person