Job Description
Role & Responsibilities:
• Review the ads, keywords and landing pages and check whether they are in alignment with the focus of the campaign
• Handle, review, and perform daily account responsibilities associated with Google AdWords, Bing and ReachLocal internal platforms for a variety of clients
• Identify trends and insights to achieve CPL goal benchmarks set in paid search campaigns
• Troubleshoot issues impacting campaign performance and communicate with customer success manager to clarify and make recommendations accordingly
• Monitor and administer ReachLocal proprietary dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
• Ensure that the assigned campaigns are reviewed within the set timeline of 30 days and achieve set quality benchmark
• Keep pace with search engine and PPC industry trends and developments
• Maintaining and monitoring Larger Keywords List, Negative Keyword Mining, Bids and Budget and; diagnose the root cause and come up with solutions to improve campaign performance
• Build rapport with stakeholders; Send across timely & appropriate communication to the onshore team
• Participate in scheduled calls with onshore team and share minutes of meeting promptly
• Review the ads, keywords and landing pages and check whether they are in alignment with the focus of the campaign
• Handle, review, and perform daily account responsibilities associated with Google AdWords, Bing and ReachLocal internal platforms for a variety of clients
• Identify trends and insights to achieve CPL goal benchmarks set in paid search campaigns
• Troubleshoot issues impacting campaign performance and communicate with customer success manager to clarify and make recommendations accordingly
• Monitor and administer ReachLocal proprietary dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
• Ensure that the assigned campaigns are reviewed within the set timeline of 30 days and achieve set quality benchmark
• Keep pace with search engine and PPC industry trends and developments
• Maintaining and monitoring Larger Keywords List, Negative Keyword Mining, Bids and Budget and; diagnose the root cause and come up with solutions to improve campaign performance
• Build rapport with stakeholders; Send across timely & appropriate communication to the onshore team
• Participate in scheduled calls with onshore team and share minutes of meeting promptly
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Executive position is now open for candidates interested in the MIS Executive sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in MIS Executive is a plus.
