Description
The ideal candidate will oversee the online marketing strategy by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. The ideal candidate should have knowledge of web design and optimization.
Responsibilities
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Design, maintain, manage, and supply content for the organization's websites, mobile apps, and email/CRM software
• Manage the creation of relevant and engaging digital content for publishing on various digital platforms
• Formulate strategies to build a lasting digital connection with customers
• Monitor the company's presence on social media
• Launch advertisements to increase brand awareness
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
Qualifications
• Bachelor's degree in Marketing or related field
• Excellent understanding of digital marketing concepts including SEO and SEM
• Experience with business-to-customer social media and content generation
• Strong creative and analytical skills
• Good competence in English - both spoken and written.
• Ability to create client-specific digital marketing content.
• Proficient in the use of MS Office.
• Good team-ship.
• Detail-oriented and ability to maintain focus.
• Flexible and open to feedback.
• Desired skills: web design/development