Job Brief

We are looking for a Digital Marketing expert to manage all search engine optimization and marketing activities

Experience: At least 2 years +

The candidate will develop, implement, and manage marketing campaigns promoting the organization's products and services. The candidate will enhance brand awareness, drive web traffic, and acquire leads/customers.

Digital Marketing Job Requirements and Responsibilities:

· Plans and executes all web, SEO & SEM, database marketing, email, social media, and display advertising campaigns.

· Execute tests, collect, and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns

· Track, report, and analyze website analytics and PPC initiatives and campaigns

· Build, and maintains our social media presence.

· Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

· Identifies trends and insights and optimizes spend and performance based on the insights.

· Brainstorms new and creative growth strategies through digital marketing.

· Plans, executes and measures experiments and conversion tests.

· Collaborates with internal teams to create landing pages and optimize the user experience.

· Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

· Identifies critical conversion points and drop-off points and optimizes user funnels.

· Collaborates with agencies and other vendor partners.

· Evaluates emerging technologies.

· Provides thought leadership and perspective for adoption where appropriate.

Digital Marketing Qualifications / Skills:

· Creating and maintaining client relationships

· Self-motivated yet customer-focused

· Proficient in marketing research and statistical analysis

· Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate