About Statcon Electronics

Statcon Electronics India Limited Statcon Electronics India Limited is a company specializing in the field of power electronics since its inception, with its roots going back to 1986. It has held prestigious clientage both nationally and internationally, with ABB, Alstom, BHEL, Indian Air Force, Indian Army, Indian Railways, GAIL, and Indian Oil, to name a few. SEIL has a diverse portfolio, spanning across 4 sectors – Railways, Power, Defence and Solar energy.

About the position

We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.

Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.

We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.

Technical Skills
• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Forecast sales performance trends
• Motivate the digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement

Soft Skill
• Effective communications skills
• Strong organizational and interpersonal skills
• High-energy and passion
• Familiar with multi-social posting through programs such as Hootsuite and HubSpot
• Comfortable with working with Microsoft Office and Adobe Suites

Responsibilities
• Work with the on-site Social Media Manager to create and implement campaigns
• Develop content calendars on a weekly and monthly basis for company brands
• Monitor analytics with social media team to identify viable ideas
• Create engaging blog and social media content
• Assist in the general distribution of press releases and media alerts
• Provide support to our marketing team at live and online events
• Conceive concepts to create brand content and campaigns
• Understand the science behind advertising campaigns
• Create/generate content ideas and copies for social media
• Explain and get the work done from the designers & illustrators

General Requirement
• 2-3 years of experience as a Digital Marketing Executive
• 2 years of experience in developing and implementing digital marketing strategies
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• 2 years of hands-on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Sense of ownership and pride in your performance and its impact on a company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• Any degree in Marketing, Digital technologies or relevant field
• Professional certification in Google Analytics strongly preferred

Statcon Electronics is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, age, marital status, military/veteran status, genetic information, ****** orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Statcon Electronics is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.sindia.co.in