Job description

Roles & Responsibilities:

As a part of an agile team environment, you are expected to independently work on end-to-end target delivery which includes –
• Build, plan, and implement the overall digital marketing strategy.
• Assisting in the formulation of strategies to build a lasting connection with clients, intermediaries and the firm’s wider community.
• Monitor and analyze dashboards and key reporting tools and proactively make strategic recommendations to meet campaign goals and improve performance.
• Measure the performance of digital marketing efforts using well known analytic tools such as Google Analytics, Google Search Console, SEMrush.
• Measure ROI and KPIs.
• Manage and maintain the organization’s website. Active involvement in SEO efforts (keyword optimization, content improvement, internal linking, image optimization, etc.)
• Perform regular thorough website audits to identify and discover content, technical, usability, and performance issues that impact search engine visibility.
• Oversee all the company’s social media accounts.
• Planning and monitoring the ongoing firm presence on social media.
• Using online and social media tools to increase the firm’s brand.
• Prepare online newsletters and promotional materials and organize distribution through various online media channels.
• Keep up to date with developments and news across the digital advertising landscape.
• Maintain partnerships with media agencies and vendors, and forge new ones as well.
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.

Job Requirements/Qualifications:
• Educational Qualification: MBA (Marketing) would be a plus.
• 1-3 years of experience in developing and implementing digital marketing strategies.
• Good knowledge of all different digital marketing channels.
• Good knowledge and experience with online marketing tools and best practices.
• Hands-on experience with SEO/SEM, Google Analytics and CRM software.
• Proven working experience in social media marketing or as a digital media specialist.
• Positive attitude, detail and customer-oriented with good multitasking and organizational ability.
• Sense of ownership and pride in your performance and its impact on a company’s success
• Critical thinker and problem-solving skills.
• Team player.
• Good time-management skills.
• Great interpersonal and communication skills

Benefits:
• Competitive Salary.
• Five days’ work week.
• Flexibility of timing.
• Opportunity to work with top professionals
• Platform to learn new technologies and grow professionally
• Open Culture
• Performance-Based incentives
• Office Trips
• Monthly Celebrations

Employment Type

Full-time