Job description
We are seeking a Digital Marketing Executive, who will have a strong focus on managing and optimizing our website and Hubspot platform. Responsible for developing and implementing digital marketing strategies that drive customer acquisition, engagement and retention.

Location: Hybrid, with the expectation to be on site 1-2 days per week.

Digital Marketing Executive Responsibilities
• Develop and execute comprehensive digital marketing strategies to achieve business goals
• Manage and take ownership of HubSpot
• Development and management of lead generation strategies
• Comprehensive management of analytics and reporting.
• Optimise paid digital media and PPC strategies
• Collaboration with cross - functional teams to ensure alignment across all digital marketing activities

Digital Marketing Executive Requirements
• 5 years’ experience in Digital Marketing, with a strong focus on lead generation, marketing automation, campaign management, paid media, and website management
• 3 years’ experience with HubSpot (Marketing Hub, Sales Hub, Service Hub).
• 3 years’ experience in paid digital media, Linked in, SEO and SEM
• Proven track record of successfully managing and optimising digital marketing campaigns using HubSpot and other digital marketing tools.
• In-depth experience of marketing automation, CRM, email marketing, landing pages, forms, analytics and reporting tools.

Digital Marketing Executive Benefits
• Competitive Salary of £28K - £35K depending on experience
• Full benefits package on our Job Description (available on request)

Meet the Organisation: Who We Are and What We Do

Broughton’s mission is to improve public health and well-being. As a global contract research organisation, we partner with forward-thinking companies in the pharmaceutical and reduced-risk nicotine sectors. Our expertise ranges from contract laboratories to a world-class team of scientists and regulatory consultants, ensuring we bring innovative products to the market.

If you think you are suitable for this Digital Marketing Executive role, please apply now.