Job Purpose

We seek a highly skilled and motivated Digital Marketing Executive to join our team. As a Digital Marketing Executive, you will develop, implement, and manage digital marketing campaigns promoting our products and services. In this role, you can utilise your creative thinking and analytical skills to drive brand awareness and generate leads.
Job Duties
• Planned and executed digital marketing strategies across various platforms, including social media, email marketing, search engine optimisation (SEO), and pay-per-click advertising (PPC).
• Create and manage engaging and relevant content for digital channels, including blogs, social media posts, and email campaigns.
• Monitor and analyse website traffic, social media metrics, and other digital marketing KPIs to optimise campaign performance and identify areas for improvement.
• Collaborate with cross-functional teams to develop and implement integrated marketing campaigns that align with business goals.
• Stay current with digital marketing trends and best practices to ensure our marketing efforts are current and influential.
• Conduct market research to identify target audiences and develop customer profiles for targeted marketing campaigns.
• Manage and maintain our website, ensuring content is fresh, accurate, and optimised for search engines.
Required QualificationsKnowledge
• Strong understanding of SEO, PPC, email marketing, social media marketing, and other digital marketing channels.
• Knowledge of digital marketing tools and platforms like Google Analytics, SEMrush, Mailchimp, and Hootsuite.
• Familiarity with the latest digital marketing trends and best practices.
• Knowledge of WordPress will be beneficial