Digital Marketing Executive|Gurgaon

• 1 - 2 years of experience of PPC ads, Social Media Marketing & Website management

• Must possess strong knowledge of Facebook Ads Manager, Google Analytics & Google Ads

• Can interpret data to derive key insights and learnings and map actionable points

• Should possess good communication, interpersonal and analytical skill

• Should be able to coordinate with Web Developer to make changes in the website

• Basic Knowledge of WordPress will be an added asset

• Familiarity with MS Excel and PowerPoint

Key Responsibilities

· Work closely with the performance marketing team to execute FB ad campaigns that help to achieve corporate marketing goals.

· Track, monitor and optimize ad campaigns to achieve target ROAS.

· Analyze key performance metrics and optimize the funnel for conversions.

· Analyze the long-term needs of the company's social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan

· Plan ad campaign structure to achieve maximum reach through paid campaigns

· Establish positioning, identify target audiences, and develop marketing plans with objectives across different channels and segments, creating a strategic framework to set and evaluate goals for every campaign.

Qualifications

• Any Graduate with excellent communication skills

• Any diploma/course in Digital Marketing

• A keen eye for aesthetics and details

• Ability to work methodically and create reports