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Digital Marketing Head
Fitspire - Health | Wellness
New Delhi, Delhi
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23 hours ago
Full–time
Job Title: Digital Marketing Head
Department: Marketing
Reports To: Director
Summary:
We are seeking a dynamic and results-driven Performance Marketing Lead to
spearhead our digital advertising efforts across platforms such as Google and
Facebook. The ideal candidate will possess a deep understanding of paid marketing
strategies, exceptional analytical skills, and a proven track record of optimising
campaigns for maximum ROI and revenue generation. This role requires close
collaboration with cross-functional teams including E-Commerce, Design, and Social
Media, and the ability to lead a team of marketing professionals.
• Key Responsibilities:
- Develop and execute a comprehensive performance marketing strategy across
Google Ads, Facebook Ads, and other relevant platforms.
- Lead the creation, optimization, and management of paid advertising campaigns to
drive sales, revenue, and brand awareness.
- Define and manage advertising budgets, ensuring optimal allocation for various
campaigns while maintaining profitability.
- Analyse and interpret key performance metrics including ROAS, click-through rates,
conversion rates, and more. Use insights to continuously refine and improve campaign
performance.
- Collaborate with the E-Commerce team to align marketing efforts with sales goals,
product launches, and promotional events.
- Work closely with the Design team to develop visually compelling and effective ad
creatives that resonate with target audiences.
- Collaborate with the Social Media team to coordinate cohesive cross-channel
campaigns and messaging.
- Stay up-to-date with industry trends and best practices in performance marketing and
apply them to our strategies.
- Provide leadership and mentorship to the performance marketing team, guiding their
professional development and fostering a culture of excellence.
- Monitor and report on marketing performance, presenting findings and actionable
insights to senior management.
• Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a
plus.
- Proven experience (2 years) in planning, executing, and optimising paid performance
marketing campaigns, particularly on Google Ads and Facebook Ads.
- In-depth knowledge of digital advertising platforms, ad formats, bidding strategies,
and targeting options.
- Strong analytical skills with the ability to interpret data, generate insights, and make
data-driven decisions.
- Proficiency in financial analysis, budget management, and understanding of P&L
impact.
- Exceptional communication skills to effectively collaborate with cross-functional
teams and present insights to diverse audiences.
- Leadership experience, demonstrating the ability to guide and develop a team of
marketing professionals.
- Creative mindset with an eye for design and the ability to work closely with the
Design team to create impactful ad creatives.
- High degree of initiative, self-motivation, and adaptability in a fast-paced, dynamic
environment.
- Familiarity with e-commerce and online retail environments is a plus.
- Relevant certifications in Google Ads, Facebook Ads, or other digital marketing
platforms are advantageous
NOTE: Only DELHI/NCR Candidates Apply
Digital Marketing Head
Fitspire - Health | Wellness
New Delhi, Delhi
Apply
23 hours ago
Full–time
Job Title: Digital Marketing Head
Department: Marketing
Reports To: Director
Summary:
We are seeking a dynamic and results-driven Performance Marketing Lead to
spearhead our digital advertising efforts across platforms such as Google and
Facebook. The ideal candidate will possess a deep understanding of paid marketing
strategies, exceptional analytical skills, and a proven track record of optimising
campaigns for maximum ROI and revenue generation. This role requires close
collaboration with cross-functional teams including E-Commerce, Design, and Social
Media, and the ability to lead a team of marketing professionals.
• Key Responsibilities:
- Develop and execute a comprehensive performance marketing strategy across
Google Ads, Facebook Ads, and other relevant platforms.
- Lead the creation, optimization, and management of paid advertising campaigns to
drive sales, revenue, and brand awareness.
- Define and manage advertising budgets, ensuring optimal allocation for various
campaigns while maintaining profitability.
- Analyse and interpret key performance metrics including ROAS, click-through rates,
conversion rates, and more. Use insights to continuously refine and improve campaign
performance.
- Collaborate with the E-Commerce team to align marketing efforts with sales goals,
product launches, and promotional events.
- Work closely with the Design team to develop visually compelling and effective ad
creatives that resonate with target audiences.
- Collaborate with the Social Media team to coordinate cohesive cross-channel
campaigns and messaging.
- Stay up-to-date with industry trends and best practices in performance marketing and
apply them to our strategies.
- Provide leadership and mentorship to the performance marketing team, guiding their
professional development and fostering a culture of excellence.
- Monitor and report on marketing performance, presenting findings and actionable
insights to senior management.
• Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a
plus.
- Proven experience (2 years) in planning, executing, and optimising paid performance
marketing campaigns, particularly on Google Ads and Facebook Ads.
- In-depth knowledge of digital advertising platforms, ad formats, bidding strategies,
and targeting options.
- Strong analytical skills with the ability to interpret data, generate insights, and make
data-driven decisions.
- Proficiency in financial analysis, budget management, and understanding of P&L
impact.
- Exceptional communication skills to effectively collaborate with cross-functional
teams and present insights to diverse audiences.
- Leadership experience, demonstrating the ability to guide and develop a team of
marketing professionals.
- Creative mindset with an eye for design and the ability to work closely with the
Design team to create impactful ad creatives.
- High degree of initiative, self-motivation, and adaptability in a fast-paced, dynamic
environment.
- Familiarity with e-commerce and online retail environments is a plus.
- Relevant certifications in Google Ads, Facebook Ads, or other digital marketing
platforms are advantageous
NOTE: Only DELHI/NCR Candidates Apply
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Head position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
