Job description
Job Summary:

We are seeking a talented and results-driven Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing, a knack for data analysis, and experience with various digital marketing channels and tools. In this role, you will be responsible for developing, implementing, and optimizing digital marketing strategies to drive brand awareness, engagement, and lead generation.

Key Responsibilities:
• Strategy Development:
• Develop and execute comprehensive digital marketing strategies that align with company goals and objectives.
• Identify target audiences and devise strategies to engage and convert them.
• Content Creation and Management:
• Create compelling content for digital platforms including websites, blogs, social media, and email campaigns.
• Collaborate with graphic designers, copywriters, and other team members to produce high-quality content.
• Social Media Management:
• Manage and grow the company’s social media presence across various platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
• Create and schedule posts, monitor engagement, and respond to comments and messages.
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM):
• Optimize website content for search engines to improve organic rankings and drive traffic.
• Manage pay-per-click (PPC) campaigns and other online advertising efforts to maximize ROI.
• Email Marketing:
• Design and implement email marketing campaigns to nurture leads and drive conversions.
• Monitor and analyze email performance metrics to optimize campaign effectiveness.
• Analytics and Reporting:
• Track and analyze digital marketing metrics and KPIs to measure the success of campaigns and strategies.
• Prepare regular reports on campaign performance and provide actionable insights for improvement.
• Market Research:
• Conduct market research to stay informed about industry trends, competitor activities, and emerging digital marketing technologies.
• Utilize research findings to enhance marketing strategies and tactics.
• Collaboration and Coordination:
• Work closely with other departments, such as sales and product teams, to ensure marketing efforts align with business objectives.
• Manage relationships with external agencies and vendors as needed.

Qualifications:
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in digital marketing with a solid understanding of SEO, SEM, content marketing, social media, and email marketing.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and work under tight deadlines.
• Creative thinking with a keen eye for detail.

Job Types: Full-time, Permanent, Fresher, Internship

Pay: ₹10,000.00 - ₹20,000.00 per month

Experience:
• total work: 1 year (Required)

Work Location: In person