Digital Marketing Internship in

Selected Intern's Day-to-day Responsibilities Include • Develop and execute digital marketing campaigns: Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising • Content creation and management: Create engaging and high-quality content for our website, blog, social media, and other digital platforms • Website management: Manage and maintain the company’s website, ensuring all content is up-to-date, optimized for SEO, and aligned with our marketing strategy • Social media management: Oversee the company’s social media accounts, develop social media strategies, create content, schedule posts, and engage with followers • SEO/SEM: Perform ongoing keyword research, optimize content for search engines, and manage PPC campaigns • Analytics and reporting: Monitor, analyze, and report on digital marketing campaign performance using tools like Google Analytics, and make recommendations for optimization • Email marketing: Develop and execute email marketing campaigns, including newsletters, promotional offers, and automated campaigns • Collaboration: • Work closely with the sales team to ensure marketing strategies align with sales goals • Collaborate with designers, content creators, and other stakeholders to ensure brand consistency • Stay updated: Keep up-to-date with the latest trends and best practices in digital marketing and technology About Company: SmartCookie is a teacher-student reward program. With this project, we are trying to develop an environment where teachers and students will give real-time reward points to each other for various activities, which include co-curricular and extracurricular.