Job Description
Roles and Responsibilities:
Conceptualize and execute go-to-market strategy, generate demand, enable sales team, create metrics, measure them and scale the product. In short own the growth of the product.
Should have hands-on in content marketing (Including all on page, off page and technical SEO activities)
Email marketing (Bulk high volume email marketing for lead generation). Drive lead generation campaign on various digital marketing channels (Understanding MQL & SQL, MQO, SQO criterias better)
Pay Per Click - Must have handled Google Ads and LinkedIn ads campaigns for lead generation. Must be experienced in handling monthly high budget campaigns. Must understand important metrics and remarketing setup.
End to end strategizing and execution of Social Media Marketing.
Market, customer, and competitive analysis- Be the expert on the customer, the industry trends, and the players in the market. Understand how the product is used by our customers.
Demand generation - Develop the strategy for and manage the marketing programs (Inbound and Outbound) that drive awareness and organic demand. Product releases - Assist with the product roadmap, plan and lead go-to-market activities and create strategies for feature discovery.
Product messaging and positioning - Develop and communicate product positioning and messaging that resonates with customers and carves a niche for its segment audience.
Planning and organizing webinars and online/offline product demonstration to push leads into the pipeline
Managing the process of creating thought leadership content pieces like white papers, case studies, blogs, research reports, testimonials and other content collaterals for web-based marketing.
Ensuring regular media coverage through PR programs, customer interviews, customer wins, etc.
Work with sales and CSM to understand the sales cycle such as buyer personas, sales motions, and adoption barriers.
Work with a cross-functional team to streamline the sales cycle.
Support the broader field marketing, Integrated Marketing, and Communications and CSM team to ensure messaging and content adoption across multiple marketing GTM channels and programs
Work closely with HR Teams for building marketing team talent and mentoring team members therein.
People Management – Lead the existing marketing team end to end and in their deliverables.
Coaching and mentoring High Potential Team members
Conceptualize and execute go-to-market strategy, generate demand, enable sales team, create metrics, measure them and scale the product. In short own the growth of the product.
Should have hands-on in content marketing (Including all on page, off page and technical SEO activities)
Email marketing (Bulk high volume email marketing for lead generation). Drive lead generation campaign on various digital marketing channels (Understanding MQL & SQL, MQO, SQO criterias better)
Pay Per Click - Must have handled Google Ads and LinkedIn ads campaigns for lead generation. Must be experienced in handling monthly high budget campaigns. Must understand important metrics and remarketing setup.
End to end strategizing and execution of Social Media Marketing.
Market, customer, and competitive analysis- Be the expert on the customer, the industry trends, and the players in the market. Understand how the product is used by our customers.
Demand generation - Develop the strategy for and manage the marketing programs (Inbound and Outbound) that drive awareness and organic demand. Product releases - Assist with the product roadmap, plan and lead go-to-market activities and create strategies for feature discovery.
Product messaging and positioning - Develop and communicate product positioning and messaging that resonates with customers and carves a niche for its segment audience.
Planning and organizing webinars and online/offline product demonstration to push leads into the pipeline
Managing the process of creating thought leadership content pieces like white papers, case studies, blogs, research reports, testimonials and other content collaterals for web-based marketing.
Ensuring regular media coverage through PR programs, customer interviews, customer wins, etc.
Work with sales and CSM to understand the sales cycle such as buyer personas, sales motions, and adoption barriers.
Work with a cross-functional team to streamline the sales cycle.
Support the broader field marketing, Integrated Marketing, and Communications and CSM team to ensure messaging and content adoption across multiple marketing GTM channels and programs
Work closely with HR Teams for building marketing team talent and mentoring team members therein.
People Management – Lead the existing marketing team end to end and in their deliverables.
Coaching and mentoring High Potential Team members
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing lead position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.