Job Description
Qualifications
The successful candidate will ensure the customer experience is optimized for key stakeholders: consumers/patients and healthcare professionals (HCPs)
10+ years of relevant digital marketing leadership experience developing strategic approaches to drive growth, improve customer experience, and/or increase operational efficiency
Responsibilities
The Manager II, Omnichannel Strategy, will play a crucial role in the Oncology Therapeutic Business Unit, specifically Franchise E (ELAHERE)
This individual will partner with the Oncology teams to manage the orchestration and alignment of omnichannel touchpoints across the customer journey
This AbbVie Digital Lab role requires expertise in digital marketing, CRM, web, and omnichannel strategies
Omnichannel Design and Implementation
Lead the design and implementation of ideal connected customer experiences for consumers and HCPs aligned to brand journey phases, customer insights, and strategic messaging strategy
Orchestrate and program manage the overall engagement of the various Digital Lab operation teams executing toward the Omnichannel Blueprint
CRM/Digital Execution
Provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g., email, web, mobile apps, social, etc.)
Leadership and Collaboration
Guide creative agencies to ensure the development of relevant, 1:1 creative and messaging, aligned with CRM/Digital marketing best practices
Develop detailed digital campaign business requirements, including audience targeting and journey strategy across multiple digital channels and touchpoints
Job description
Company Overview
A leading biopharmaceutical company, AbbVie, is dedicated to discovering and delivering innovative medicines and solutions that address serious health issues. Our mission is to have a remarkable impact on people's lives across various therapeutic areas.
About the Role
The Manager II, Omnichannel Strategy, will play a crucial role in the Oncology Therapeutic Business Unit, specifically Franchise E (ELAHERE). This individual will partner with the Oncology teams to manage the orchestration and alignment of omnichannel touchpoints across the customer journey.
This AbbVie Digital Lab role requires expertise in digital marketing, CRM, web, and omnichannel strategies. The successful candidate will ensure the customer experience is optimized for key stakeholders: consumers/patients and healthcare professionals (HCPs).
Key Responsibilities
• Omnichannel Design and Implementation
• Lead the design and implementation of ideal connected customer experiences for consumers and HCPs aligned to brand journey phases, customer insights, and strategic messaging strategy.
• Orchestrate and program manage the overall engagement of the various Digital Lab operation teams executing toward the Omnichannel Blueprint.
• CRM/Digital Execution
• Provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g., email, web, mobile apps, social, etc.).
• Leadership and Collaboration
• Guide creative agencies to ensure the development of relevant, 1:1 creative and messaging, aligned with CRM/Digital marketing best practices.
• Develop detailed digital campaign business requirements, including audience targeting and journey strategy across multiple digital channels and touchpoints.
Qualifications
• 10+ years of relevant digital marketing leadership experience developing strategic approaches to drive growth, improve customer experience, and/or increase operational efficiency.
• Pharma experience required; Oncology and/or sales-related expertise preferred.
• BS/BA required in marketing, analytical or relevant degree; MBA a plus.
The successful candidate will ensure the customer experience is optimized for key stakeholders: consumers/patients and healthcare professionals (HCPs)
10+ years of relevant digital marketing leadership experience developing strategic approaches to drive growth, improve customer experience, and/or increase operational efficiency
Responsibilities
The Manager II, Omnichannel Strategy, will play a crucial role in the Oncology Therapeutic Business Unit, specifically Franchise E (ELAHERE)
This individual will partner with the Oncology teams to manage the orchestration and alignment of omnichannel touchpoints across the customer journey
This AbbVie Digital Lab role requires expertise in digital marketing, CRM, web, and omnichannel strategies
Omnichannel Design and Implementation
Lead the design and implementation of ideal connected customer experiences for consumers and HCPs aligned to brand journey phases, customer insights, and strategic messaging strategy
Orchestrate and program manage the overall engagement of the various Digital Lab operation teams executing toward the Omnichannel Blueprint
CRM/Digital Execution
Provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g., email, web, mobile apps, social, etc.)
Leadership and Collaboration
Guide creative agencies to ensure the development of relevant, 1:1 creative and messaging, aligned with CRM/Digital marketing best practices
Develop detailed digital campaign business requirements, including audience targeting and journey strategy across multiple digital channels and touchpoints
Job description
Company Overview
A leading biopharmaceutical company, AbbVie, is dedicated to discovering and delivering innovative medicines and solutions that address serious health issues. Our mission is to have a remarkable impact on people's lives across various therapeutic areas.
About the Role
The Manager II, Omnichannel Strategy, will play a crucial role in the Oncology Therapeutic Business Unit, specifically Franchise E (ELAHERE). This individual will partner with the Oncology teams to manage the orchestration and alignment of omnichannel touchpoints across the customer journey.
This AbbVie Digital Lab role requires expertise in digital marketing, CRM, web, and omnichannel strategies. The successful candidate will ensure the customer experience is optimized for key stakeholders: consumers/patients and healthcare professionals (HCPs).
Key Responsibilities
• Omnichannel Design and Implementation
• Lead the design and implementation of ideal connected customer experiences for consumers and HCPs aligned to brand journey phases, customer insights, and strategic messaging strategy.
• Orchestrate and program manage the overall engagement of the various Digital Lab operation teams executing toward the Omnichannel Blueprint.
• CRM/Digital Execution
• Provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g., email, web, mobile apps, social, etc.).
• Leadership and Collaboration
• Guide creative agencies to ensure the development of relevant, 1:1 creative and messaging, aligned with CRM/Digital marketing best practices.
• Develop detailed digital campaign business requirements, including audience targeting and journey strategy across multiple digital channels and touchpoints.
Qualifications
• 10+ years of relevant digital marketing leadership experience developing strategic approaches to drive growth, improve customer experience, and/or increase operational efficiency.
• Pharma experience required; Oncology and/or sales-related expertise preferred.
• BS/BA required in marketing, analytical or relevant degree; MBA a plus.
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Leader position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Florham Park offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
