Roles and Responsibilities

1. Develop and execute lead generation activities
2. Create, manage, and optimize Google Ads and Facebook Ads campaigns to increase website traffic, lead generation, conversions, and return on investment (ROI).
3. Develop and execute lead generation activities
4. Conduct keyword research, analyze campaign performance on daily basis
5. Implement remarketing and targeting strategies to maximize ad reach and engagement.
6. Monitor and analyze website analytics using tools like Google Analytics to identify trends and optimize campaigns.
7. Collaborate with the content team to get engaging and relevant content for digital marketing campaigns.
8. Stay updated with the latest digital marketing trends, industry best practices, and platform updates.
9. Implementation of best SEO practices.
Requirements:

1. Bachelor's degree in marketing, business, or a related field.
2. Proven experience in managing Google Ads and Facebook Ads campaigns, including campaign setup, optimization, and performance tracking.
3. Proficiency in using Google Ads and Facebook Ads platforms.
4. Strong understanding of search engine optimization (SEO) principles and techniques.
5. Experience in planning and executing email marketing campaigns using tools
6. Understanding of Shopify knowledge, automation, cart management etc must.
7. Basic Excel knowledge and reports creation
8. Excellent analytical skills with the ability to interpret data and make data-driven decisions.
9. Strong written and verbal communication skills