Job Description
Responsibilities
• Build, plan and implement the overall digital marketing strategy (seo, sem, smo)
• Develop and deliver the digital strategy, lead generation, sales and revenue targets on a monthly basis
• Manage the rest of the team, lead, supervise and motivate members of the digital marketing team
• Develop and communicate brand insights & opportunities – media metrics, brand presentations, audience research and case studies, market developments, brand marketing and programming updates.
• Manage, track and measure SEO and Google Analytics metrics and provide reports
• Design Creative & Video Content with Innovation in the Team to develop brand content strategy, distribution to support key partnership briefs and wider business development.
• Ensuring effective and timely internal and external brand communication to support the commercial goals of your brands.
• Set a strategic direction for our daily posts calendar, email marketing campaigns, blog, website, and accounts on social media platforms
• Develop processes and guidelines for creating, editing, optimizing, publishing, and fine-tuning digital assets and marketing deliverables
• Determine campaign budget, strategically allocate resources, and monitor digital marketing campaign spend, measure ROI and KPIs
• Stay up to date on the latest news and trends within the industry and ensure we adhere to industry best practices and capitalize on the gaps in our competitors’ digital marketing strategies
• Hands-on with the design, marketing, creative collaterals to ensure our promotional content aligns with our brand identity and company values
• Prepare quarterly and annual reports and presentations on the success of our digital strategies and campaigns for executive leadership
Required Qualifications:
• 3 years of experience as a Digital Marketing Executive
• 3 years of experience in developing and implementing digital marketing strategies
• Good knowledge of all different digital marketing channels Facebook, Twitter, Linkedin, Instagram, Youtube.
• Good knowledge and experience with online marketing tools and best practices such as Google Analytics, Google Adwords, Hootsuite, Mailchimp, and others
• 3 years of hands-on experience with SEO, Google Analytics and CRM software like Hubspot
• Hands-on with web design, creative design and video editing tools like Wordpress, Wix, Canva, Adobe Photoshop, Illustrator, Adobe Premier Pro etc.
• Critical thinker and problem-solving skills
• Team player, sense of ownership and accountability
• Good time-management and multi-tasking skills
• Great interpersonal and communication skills
• BA in Marketing, Digital technologies or similar relevant field plus Masters completed.
Desired Qualifications:
• Strong English Communication Skills - Speaking, Reading & Writing
• Having a knowledge in domestic and international IT industry/market
• An excellent knowledge of Digital & Outdoor marketplace with a wider and inquisitive understanding of the overall media marketplace
• Ground level sales knowledge and proper understanding of the local consumer psychology.
• Proficiency in Microsoft Word and Excel.
You’ll receive:
Competitive salary, Annual bonus, 15 days annual leave, Flexible working arrangements, subsidized dining facilities, Employee recognition scheme, Learning and development opportunities.
Salary: INR 2,50,000 - 3,60,000 per annum ; Annual Bonus : INR 75,000 on the completion of revenue targets in the financial year.
Office Timing : Monday - Saturday (10.30 a.m - 7.30 pm
• Build, plan and implement the overall digital marketing strategy (seo, sem, smo)
• Develop and deliver the digital strategy, lead generation, sales and revenue targets on a monthly basis
• Manage the rest of the team, lead, supervise and motivate members of the digital marketing team
• Develop and communicate brand insights & opportunities – media metrics, brand presentations, audience research and case studies, market developments, brand marketing and programming updates.
• Manage, track and measure SEO and Google Analytics metrics and provide reports
• Design Creative & Video Content with Innovation in the Team to develop brand content strategy, distribution to support key partnership briefs and wider business development.
• Ensuring effective and timely internal and external brand communication to support the commercial goals of your brands.
• Set a strategic direction for our daily posts calendar, email marketing campaigns, blog, website, and accounts on social media platforms
• Develop processes and guidelines for creating, editing, optimizing, publishing, and fine-tuning digital assets and marketing deliverables
• Determine campaign budget, strategically allocate resources, and monitor digital marketing campaign spend, measure ROI and KPIs
• Stay up to date on the latest news and trends within the industry and ensure we adhere to industry best practices and capitalize on the gaps in our competitors’ digital marketing strategies
• Hands-on with the design, marketing, creative collaterals to ensure our promotional content aligns with our brand identity and company values
• Prepare quarterly and annual reports and presentations on the success of our digital strategies and campaigns for executive leadership
Required Qualifications:
• 3 years of experience as a Digital Marketing Executive
• 3 years of experience in developing and implementing digital marketing strategies
• Good knowledge of all different digital marketing channels Facebook, Twitter, Linkedin, Instagram, Youtube.
• Good knowledge and experience with online marketing tools and best practices such as Google Analytics, Google Adwords, Hootsuite, Mailchimp, and others
• 3 years of hands-on experience with SEO, Google Analytics and CRM software like Hubspot
• Hands-on with web design, creative design and video editing tools like Wordpress, Wix, Canva, Adobe Photoshop, Illustrator, Adobe Premier Pro etc.
• Critical thinker and problem-solving skills
• Team player, sense of ownership and accountability
• Good time-management and multi-tasking skills
• Great interpersonal and communication skills
• BA in Marketing, Digital technologies or similar relevant field plus Masters completed.
Desired Qualifications:
• Strong English Communication Skills - Speaking, Reading & Writing
• Having a knowledge in domestic and international IT industry/market
• An excellent knowledge of Digital & Outdoor marketplace with a wider and inquisitive understanding of the overall media marketplace
• Ground level sales knowledge and proper understanding of the local consumer psychology.
• Proficiency in Microsoft Word and Excel.
You’ll receive:
Competitive salary, Annual bonus, 15 days annual leave, Flexible working arrangements, subsidized dining facilities, Employee recognition scheme, Learning and development opportunities.
Salary: INR 2,50,000 - 3,60,000 per annum ; Annual Bonus : INR 75,000 on the completion of revenue targets in the financial year.
Office Timing : Monday - Saturday (10.30 a.m - 7.30 pm
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Manager position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in West Bengal offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
