Digital Marketing Manager

Note: This is an on-site opportunity (5 days working) based out of our Mumbai office in Andheri

East, kindly don't apply if you are looking for a work-from-home position.

About the company:

JM Financial - under its brand ‘blinkX’ - is building arguably India’s largest fin-tech ecosystem. It is

the one-stop-shop for innovative, yet easy-to-use invest-tech products that help every Indian to take

control of their financial journey and move forward in every walk of life. We are obviously customer

obsessed, entrepreneurial and above all an internet company at heart – with finance just being one

of the things we do. JM Financial is one of India’s prominent financial services groups with an

envious track record of 50 years having withered all ups and downs of the economy. We are a start-

up inside a corporate, funded by our parent organisation.

About the role:

We are seeking an exceptional candidate to join our team as a Google Ads Campaign Manager.

This role requires someone with 4 to 6 years of experience specifically in managing Google Ads

campaigns, including campaign creation, execution, optimisation and reporting.

Responsibilities:

 Develop and execute Google Ads campaigns across various platforms, including Search,

Display, Video, PMax and UAC campaigns.

 Conduct keyword research, ad copywriting, and campaign setup to ensure optimal performance

and alignment with campaign objectives.

 Monitor campaign performance on an ongoing basis, analysing key metrics and KPIs to identify

areas for improvement.

 Implement A/B testing and other optimisation techniques to continuously improve campaign

performance and ROI.

 Stay up to date with the latest Google Ads features, trends, and best practices to leverage

opportunities for campaign optimisation.

 Generate regular reports on campaign performance, providing insights and recommendations to

stakeholders.

 Collaborate with cross-functional teams, including the creative team, to ensure ad creatives align

with brand guidelines and campaign objectives.

 Implement conversion tracking and other tracking mechanisms to accurately measure campaign

effectiveness and attribution.

 Work closely with the marketing team to align Google Ads campaigns with overall marketing

strategies and objectives.

 Stay informed about industry trends, competitive landscape, and emerging digital advertising

platforms to identify new opportunities.

Requirements:

 4 to 6 years of experience managing Google Ads campaigns, including campaign creation,

execution, reporting, and optimisation.

 In-depth knowledge of Google Ads platform, including proficiency in campaign setup, keyword

research, ad copywriting, and targeting options.

 Strong analytical skills with the ability to interpret data and derive actionable insights to improve

campaign performance.

 Experience with A/B testing, conversion tracking, and other optimisation techniques to enhance

campaign effectiveness.

 Familiarity with Google Ads reporting tools and the ability to generate comprehensive reports for

stakeholders.

 Excellent communication skills, both written and verbal, with the ability to present campaign

performance and recommendations to stakeholders.

 Detail-oriented with strong project management skills to effectively manage multiple campaigns

and deadlines.

 Ability to collaborate effectively with cross-functional teams and adapt to a fast-paced, dynamic

work environment.

 Up-to-date knowledge of industry trends, best practices, and emerging digital advertising platforms