Job Description
Responsibilities:
• Manage campaigns in Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory using ad fraud and brand safety levers, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
• Oversee media tracking and analytics set up and implementation.
• Actively participate in media planning discussions, such as trafficking strategies forecasting, product recommendations, and audience evaluation.
• Collaborate with Media Sales, Strategy, Analytics and Yield teams to ensure campaigns are structured in a way to produce optimal data and performance outputs.
• Work with Analytics team to ensure plans will allow for accurate data collection, efficiency, and effectiveness.
• QA ads to ensure they meet site specs and requirements.
• Generate, QA, and troubleshoot implementation of tracking tags.
• Work with Trafficking and Ad Ops to troubleshoot ads or tag issues.
• Resolve tracking and reporting discrepancies with Analytics, Trafficking, and Ad Ops and/or partners/vendors.
• Test new products, platforms, inventory, creative formats, and optimization strategies to help evolve Walmart Connect’s offerings.
• Be a programmatic subject matter expert for Walmart Connect.
• Maintain relationships with platform partners to keep current on new products, new features, pricing, and innovation.
Minimum Requirements:
• Bachelor’s degree in Business, Marketing, or related field or related
• field.
• 4+ years of experience in Social, digital media planning or buying, digital ad ops or trafficking, analytics, or digital campaign management.
• Experience with Demand Side Platforms (e.g., Xandr/AppNexus, The Trade Desk, Facebook, Pinterest, Amazon DSP, DV360, Verizon, Amobee, MediaMath, etc.) and digital ad server technology (e.g. Doubleclick, Sizmek, etc.).
• Understanding of rich media, dynamic creative, CTV/OTT, mobile and video ads units.
• Strong verbal and written communication skills.
• Passion for digital media and advertising technology.
• Attention to detail and creative thinking.
• Team player who enjoys working in a collaborative, open environment
• Manage campaigns in Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory using ad fraud and brand safety levers, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
• Oversee media tracking and analytics set up and implementation.
• Actively participate in media planning discussions, such as trafficking strategies forecasting, product recommendations, and audience evaluation.
• Collaborate with Media Sales, Strategy, Analytics and Yield teams to ensure campaigns are structured in a way to produce optimal data and performance outputs.
• Work with Analytics team to ensure plans will allow for accurate data collection, efficiency, and effectiveness.
• QA ads to ensure they meet site specs and requirements.
• Generate, QA, and troubleshoot implementation of tracking tags.
• Work with Trafficking and Ad Ops to troubleshoot ads or tag issues.
• Resolve tracking and reporting discrepancies with Analytics, Trafficking, and Ad Ops and/or partners/vendors.
• Test new products, platforms, inventory, creative formats, and optimization strategies to help evolve Walmart Connect’s offerings.
• Be a programmatic subject matter expert for Walmart Connect.
• Maintain relationships with platform partners to keep current on new products, new features, pricing, and innovation.
Minimum Requirements:
• Bachelor’s degree in Business, Marketing, or related field or related
• field.
• 4+ years of experience in Social, digital media planning or buying, digital ad ops or trafficking, analytics, or digital campaign management.
• Experience with Demand Side Platforms (e.g., Xandr/AppNexus, The Trade Desk, Facebook, Pinterest, Amazon DSP, DV360, Verizon, Amobee, MediaMath, etc.) and digital ad server technology (e.g. Doubleclick, Sizmek, etc.).
• Understanding of rich media, dynamic creative, CTV/OTT, mobile and video ads units.
• Strong verbal and written communication skills.
• Passion for digital media and advertising technology.
• Attention to detail and creative thinking.
• Team player who enjoys working in a collaborative, open environment
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.