Shipyaari, a tech-based, fully-integrated logistics company, in its 10th year is at the cusp of transmuting itself and revolutionising the Indian logistics industry simultaneously. We are scouting for the like-minded professionals who love creating value by disrupting the ordinary.

Marketing is all about putting across the right message at just the right time to the right audience. We believe that Marketing, over the last few years, has evolved from being just an art to being more scientific. From the invention of the printing press, the first big break, to the invention of the Internet, the golden age, Marketing has come a long way. Consumers, in this day and age where online is the one of the significant channels to do business, need to be engaged in the digital space for acquisition as well as for retention. The importance of Digital Marketing hence can’t be overstated.

Digital & Data-Driven Marketing entails collecting and using relevant information to fuel marketing decisions and help scale-up the business. In today’s environment, more so in a new-age SaaS business that caters to a multi-billion supply chain industry across the globe, there’s a tremendous amount of data coming from all over the place, it’s coming from our Website, it’s coming from our Mobile Application, it’s coming from our Performance Marketing Initiatives and it’s even coming from our own Business Systems. Having a large amount of data isn’t a problem, but we want to extract useful information out of it to fuel the business growth. Good insights from data improve the quality of customers and help in identifying their attributes and interests, thereby make every single marketing dollar work harder and more efficient.

Data can unlock the insights of every individual, their likes and dislikes, their preferences, their behaviour, and their interaction. Data provides advantages for a Marketer to tailor the message and deliver it when the prospect is almost ready to purchase. Data Analytics help streamline the process, minimize the customer acquisition cost, and boost conversion rates. At Shipyaari, you’ll be a part of a high-performing Marketing team, delivering insights around our customers and product usage, and answering key business questions about product adoption and impact. Alongside you will also be responsible for spearheading company’s digital (including Social Media) strategy.

We’re looking for a self-starting professional with hands on experience and a proven track record in data & digital play in the realm of marketing and product management. The ideal candidate will look forward to coming to work each day and help us make our marketing more pointed and effective by infusing superlative customer intelligence in our customer engagement efforts. Needless to say, you need to be an experimentative, energetic and well-spoken manager.

We have offices in Mumbai, Delhi, Surat, Aurangabad and soon to be in Bengaluru.

Job Profile (Roles and Responsibilities):

1. Creating and implementing digital and data driven marketing strategy

a. Long term as well as short term

b. Across the digital ecosystem

2. Creating, executing and monitoring performance marketing campaigns to fuel the business pipeline

a. Digital media planning

b. Running performance campaigns across platforms

c. Monitoring and fine-tuning campaigns on the go to enhance efficiencies

d. Making digital marketing investments work harder by bettering the ROI campaign after the campaign

3. Data collection, cleaning and crunching

a. Communicating with customers, competitors, and suppliers

b. Conducting research on consumer and market trends, target demographics, and competing brands

c. Designing and implementing market and consumer surveys

d. Gathering, analysing, and interpreting marketing data

4. Reporting and visualisation

a. Preparing detailed reports on consumer behaviour, competitors' activities, outcomes, and sales. Analysts are expected to use high-quality charts and graphs to present their findings in a clear and concise way

5. Intelligence, insights and forecasting

a. Monitoring customer bases and identifying new ones

b. Forecasting future market, consumer, and sales trends

6. Make strategic recommendations:

a. Working with the Marketing team to inform and develop marketing strategies

b. Working closely with Sales team to streamline the lead generation process

c. Working closely with the Product team to help fine tune the value proposition

d. Monitoring the efficacy of marketing trends through analytical tools and software

Keeping abreast of the latest advancements in technology, market trends, and consumer behaviour

Job Requirement (Skills, Abilities and Competencies):

1. Good knowledge of analytical software and tools Google Analytics, Google Ads, SemRush, Meta Business Suite, HotJar etc.

2. In depth knowledge of the latest Performance Marketing activities like Google Ads, Meta Ads, LinkedIn Ads etc.

3. Proven experience in carrying out B2B lead generation campaigns though Performance Marketing initiatives

4. Proficiency in SEO, Google Ads and Google Analytics

a. Measuring performance and sharing actionable data driven insights

5. Proficiency with computer programs, such as MS Excel, Access, and PowerPoint

6. Excellent research, analytical, and data interpretation skills

7. Exceptional verbal and written communication skills

8. Familiarity with survey tools, CRM programs, and databases

9. Strong organizational and time-management skills

10. Ability to communicate complex information in an easy-to-understand format

11. Should be able to perform under pressure

12. Should be hungry to grow

13. Should be result oriented

Job Must Haves (Education qualification and Experience):

1. Relevant professional experience (as per the details mentioned above): 3-5 years of experience working in marketing

a. B2B and SaaS experience would be an added advantage but not having it won’t be a limitation as long as you are sharp and bright

2. Education: Bachelor's degree in Statistics, Mathematics, Communication, Social Sciences, Marketing, Management or a similar field

a. Additional related short courses are beneficial