: **General Knowledge:**
• Strong experience of 4 to 5 years in driving performance and branding campaigns across Digital Channels
• Basic understanding of various aspects of Digital Marketing such as SEO, SEM etc **Must have experience in:**
• Planning, implementing and reporting the performance of campaigns across various channels to drive business outcomes
• Deep understanding of Social Media Platforms
• Building and Leading a team
• Hands on experience on Facebook Advertising **Platforms:**
• Facebook Ads Manager
• Google (Search, Display, Discovery etc)
• Social Media Channels such as Facebook, Instagram, Twitter etc
• Google Analytics
• Google Trends
• Social Media Listening Tools
• Social Media Analyzing tools **Qualities:**
• Analytical with a strong understanding of digital marketing
• Updated on the latest trends on the above mentioned platforms
• Supporting and mentoring team members (team size of 3-5 initially) **Responsibilities:**
• Drive digital marketing strategy for some of the leading brands in the country
• Build relationships with the clients and drive marketing objectives
• Lead and mentor the team to drive exponential growth for clients
• Training the team on various aspects of digital marketing
• Lead on pitches and conversations to drive new business acquisition
• Training Media Team members on various aspects of paid media