Digital Marketing Manager| Banking Sector

Job Name / Title: Performance Marketing – Manager/ Sr.Manager

Business Vertical: Digital Banking

Job Function: Growth – Digital Banking

Experience: - 6-8 years of experience in user acquisition/performance marketing

Location:- Mumbai, Kalina

Job Role Purpose: (Brief summary for the existence of the job role)

The position plays a key role in managing and scaling user acquisition through data driven and cost effective

approach for multiple banking products

Job Responsibilities (6-8 areas): Actionable’ s:

Achievement of Business Targets  Customer acquisition, CAC, LTV

Complaints and Customer Management

People Management

Review & Control  Weekly & Monthly reporting

Regulatory Compliance & Certification  NA

Educational Qualification & Certifications required:

Graduate or postgraduate

Key Skills Required :

 Analytic & creative bent of mind

 Collaborative

 Problem solver

Competency:

 Responsible for online acquisition channels. Manage and lead the strategy, setup bidding, tracking,

measurement, and optimization of all paid campaigns and channels

 Strategize to scale up paid performance marketing channels - Google (Search, UAC, display), Facebook,

affiliates, Video adverts for new customer acquisition

 Measure and optimize the paid marketing using Mobile Attribution tool, Google Analytics, backend data,

and other measurement tools

 In-depth knowledge and understanding in using tools across keyword research, mobile marketing tools,

audience identification, publishers, automation, analytics, heat maps, visitor recordings & reporting

dashboards

 Research and test partnerships with new vendors to expand the reach and/or lower cost-per-acquisition

 Regularly review and optimise all advertising campaigns for positive ROAS

 Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS

 Collaborate with content and SEO teams to maintain a consistent brand voice and message across all paid

programs

 Working closely with retention team to drive user engagement and effective remarketing campaigns

 A/B testing of ads, landing pages, and new ideas, and evaluation of features and betas

 Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead

 Monitor market intelligence and keep track on competitor movement and market situation

Experience Required:

 6-8 years of experience in user acquisition/performance marketing

 Proven track record of driving measurable results through paid channels

 Ability to study (digital) funnel metrics and the agility to improve the funnel based on performance is a plus

Major Stake Holders:

 Internal Product & Tech team

 External agencies

 Marketing team

 Ops teams
Employment Type

Full-time

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