Job Description
About Global Schools Foundation
Founded in 2002, the Singapore-based Global Schools Foundation cultivates and nurtures young minds into global leaders across Southeast Asia, Middle East and India. Following high standards in governance, established academic criteria, and well-administered management processes, the Foundation has completed more than 17 exemplary years marked by international recognition for achieving excellence in school education.
Under the GSF umbrella are schools like Global Indian International School (GIIS), One World International School (OWIS) and the Global Montessori Plus (GMP). The foundation has pioneered various initiatives that impact and improve student learning like the Mahatma Gandhi Centre for Universal Values (MGCUV), Chandu Borde Global Cricket Academy (CBGCA), Global Centre for Education Excellence (GCEE) and Global Centre for Innovation and Entrepreneurship (GCIE).
Global Indian International School (GIIS) is an initiative of Global Schools Foundation (GSF), which has already acquired an unmatched reputation for establishing award-winning schools across Asia. GIIS is perhaps the only institution in the world to have won innumerable international awards for excellence in education and produced 17 worldwide toppers in IB and CBSE toppers in South East Asia and MENA.
Position - Manager / Deputy Manager - Digital Marketing
Location - Bangalore / Noida / Mumbai
KEY RESPONSIBILITIES -
Leadership-
§ Oversees the marketing activities in the team
§ Supervises, develops and provides guidance to the marketing team
Functional -
§ Collaborates with the other marketing teams (e.g. content, communications, etc.) to execute the marketing strategies and direction set out by the Director, Marketing.
§ Ensures marketing activities are tailored to the local market and aligned to the organization’s overall brand
§ Plans and manages the marketing calendar for the team, and communicates the marking activities to the team
§ Manages multiple marketing projects simultaneously and oversees the marketing campaigns and activities
§ Monitors the progress of marketing campaigns, events, advertisements, etc.
§ Oversees the generation of leads from offline and online channels (e.g. paid media, events, organic word of mouth, etc.)
§ Monitors the effectiveness of each channel and analyzes the data to improve marketing and channel strategies
§ Responsible for lead generation and lead nurturing activities, and a seamless user journey/ experience for potential leads (e.g. clicking an advertisement will lead the user to the Admissions team for follow up, etc.)
§ Coordinates market and customer research, and gathers marketing intelligence data
§ Stays abreast of best practices in the industry and competitors’ activities
Interaction-
§ Works closely with the Admissions team for lead generation and nurturing
§ Maintain networks and relationships with internal and external partners at the working level to keep abreast of the current business climate and macroeconomic trends
JOB REQUIREMENTS -
• Graduate/ Post Graduate with atleast 7 years of relevant experience in marketing working across different marketing channels i.e. digital, social, print etc.
• Prior knowledge of marketing automation tools like Hubspot, Marketo, Moengage, Eloqua, UserFox, Edenred, Pardot (Salesforce), etc. is preferred.
• Good with data analysis & number crunching
• Should be proficient using MS Excel as the role demands generation of reports which can presented to the senior management on a daily basis
Founded in 2002, the Singapore-based Global Schools Foundation cultivates and nurtures young minds into global leaders across Southeast Asia, Middle East and India. Following high standards in governance, established academic criteria, and well-administered management processes, the Foundation has completed more than 17 exemplary years marked by international recognition for achieving excellence in school education.
Under the GSF umbrella are schools like Global Indian International School (GIIS), One World International School (OWIS) and the Global Montessori Plus (GMP). The foundation has pioneered various initiatives that impact and improve student learning like the Mahatma Gandhi Centre for Universal Values (MGCUV), Chandu Borde Global Cricket Academy (CBGCA), Global Centre for Education Excellence (GCEE) and Global Centre for Innovation and Entrepreneurship (GCIE).
Global Indian International School (GIIS) is an initiative of Global Schools Foundation (GSF), which has already acquired an unmatched reputation for establishing award-winning schools across Asia. GIIS is perhaps the only institution in the world to have won innumerable international awards for excellence in education and produced 17 worldwide toppers in IB and CBSE toppers in South East Asia and MENA.
Position - Manager / Deputy Manager - Digital Marketing
Location - Bangalore / Noida / Mumbai
KEY RESPONSIBILITIES -
Leadership-
§ Oversees the marketing activities in the team
§ Supervises, develops and provides guidance to the marketing team
Functional -
§ Collaborates with the other marketing teams (e.g. content, communications, etc.) to execute the marketing strategies and direction set out by the Director, Marketing.
§ Ensures marketing activities are tailored to the local market and aligned to the organization’s overall brand
§ Plans and manages the marketing calendar for the team, and communicates the marking activities to the team
§ Manages multiple marketing projects simultaneously and oversees the marketing campaigns and activities
§ Monitors the progress of marketing campaigns, events, advertisements, etc.
§ Oversees the generation of leads from offline and online channels (e.g. paid media, events, organic word of mouth, etc.)
§ Monitors the effectiveness of each channel and analyzes the data to improve marketing and channel strategies
§ Responsible for lead generation and lead nurturing activities, and a seamless user journey/ experience for potential leads (e.g. clicking an advertisement will lead the user to the Admissions team for follow up, etc.)
§ Coordinates market and customer research, and gathers marketing intelligence data
§ Stays abreast of best practices in the industry and competitors’ activities
Interaction-
§ Works closely with the Admissions team for lead generation and nurturing
§ Maintain networks and relationships with internal and external partners at the working level to keep abreast of the current business climate and macroeconomic trends
JOB REQUIREMENTS -
• Graduate/ Post Graduate with atleast 7 years of relevant experience in marketing working across different marketing channels i.e. digital, social, print etc.
• Prior knowledge of marketing automation tools like Hubspot, Marketo, Moengage, Eloqua, UserFox, Edenred, Pardot (Salesforce), etc. is preferred.
• Good with data analysis & number crunching
• Should be proficient using MS Excel as the role demands generation of reports which can presented to the senior management on a daily basis
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.