Job Description- Digital Marketing Manager (EdTech)

We are seeking an experienced Digital Marketing Manager to join our dynamic team. The successful candidate will be responsible for developing and implementing digital marketing strategies to enhance the online presence and visibility of our learning hub and mainly lead generation for our marketing team.

Onsite Key Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs

• Identify trends and insights, and optimize spend and performance based on the insights

• Brainstorm new and creative growth strategies

• Plan, execute, and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Instrument conversion points and optimize user funnels

• Collaborate with agencies and other vendor partners

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

• Proven working experience in digital marketing

• Strong creative and analytical skills

• Preference to candidates having prior Ed Tech experience.

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

• Working knowledge of ad serving tools (e.g., DART, Atlas)

• Experience in setting up and optimizing Google AdWords campaigns

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement

Preferred qualifications:
• Ed Tech Experience is an added advantage
• 3-5 Years of Experience in Digital Marketing is mandatory
• Education: BS/MS degree in marketing or a related field Join our team and take on the exciting challenge of driving our Ed Tech business forward.

As a Digital Marketing Manager, you will have the opportunity to shape our company's growth and contribute to its success in the rapidly evolving Ed Tech industry.

Benefits: PF, Insurance

Job Type: Full-time

Salary: Best in the Industry