Job Description
Our team at Blackline Safety is growing! As a people-driven technology company, with a mission to make sure every worker returns home safely, we drive innovation, practice resiliency, demonstrate leadership, go the extra mile for our customers, and empower our people to be their best.
Who are you?
A key member of the Marketing team, the Digital Marketing Manager is a revenue-centric marketer who will plan, implement and monitor campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, website development, content creation, project management and communications with high-level expertise in online advertising (PPC) and organic web traffic (SEO).
You are a personable, outgoing marketer who will act as a liaison between marketing and the rest of the organization on the digital front. While you need to be able to work independently, you also know the importance of collaborating with other departments and team members to create an incredible online visitor experience that achieves business goals.
Responsibilities:
Guide the conception, execution and delivery of brand and demand generation programs through blacklinesafety.com and other digital initiatives
Manage and oversee all aspects of digital campaigns, including database marketing and ABM
Track, report and analyze website traffic and engagement, paid initiatives and campaign ROI
Optimize content and landing pages for both organic and paid search engine marketing
Perform ongoing keyword discovery, expansion, tracking and optimization
Build SEO keyword definition and optimization to identify gaps and new opportunities, preparing and executing on-page optimization strategies
Identify the latest trends and technologies affecting digital marketing initiatives and make recommendations for opportunities
Develop and maintain Blackline’s websites, blog and other online platforms
Responsible for monitoring and actioning website update requests
Develop and monitor paid advertising campaign budgets
Act as liaison with digital marketing agencies to develop content and direction to improve campaign and SEO results
Prepare accurate reports on each digital campaign's overall performance
Evaluate important metrics that affect our website traffic and make recommendations for improvements
Evaluate web visitor flow and adjust as needed to increase engagement / decrease bounce rates
Provide feedback on web copy and design to ensure optimization for visitors’ experience, with a continuous drive for improvement
Support the performance and integration of our Marketing tech stack
Work with the wider marketing team to develop new and innovative growth strategies and execute digital campaigns as a project manager
Requirements:
BA/BS in Business, Marketing, or a related field
Minimum 5 years of full-time marketing experience in a digital marketing position
Strong fluency in search marketing tactics – SEO, Google ads, LinkedIn and Facebook ads search/display/programmatic ads
High proficiency with analytical tools like SEMrush and GA4
Proficiency with marketing automation systems and CRM (preferably HubSpot)
Experience with mapping and implementing end-to-end digital marketing campaigns
Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
Experience with Adobe Suite (especially Photoshop) and HTML/CSS are strong benefits
Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
About Blackline
Blackline Safety is a world leader in the development and manufacturing of wirelessly connected safety products. We offer the broadest and most complete portfolio available in the industry. Our products are designed to save lives and we monitor personnel working alone in populated areas, complex indoor facilities, and the remote reaches of our planet. Blackline’s products are used to keep people safe in the event of falls, missed check-ins, man-downs, and exposure to explosive or toxic gas. Our design, development, sales, marketing, support, and production are all performed in-house at our headquarters in Calgary, AB. Blackline Safety is a publicly traded company (TSX: BLN)
Blackline Safety is powered by the diversity of our talented employees. We are an equal opportunity employer. We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity or expression, disability, national origin, race, or ****** orientation. We enthusiastically encourage all individuals to apply for positions that fit their passions.
Disclaimer:
Please be advised that Blackline Safety does not request payment or personal financial information at any stage of the recruitment process. Be cautious of any unsolicited job offers or communications that appear suspicious.
Who are you?
A key member of the Marketing team, the Digital Marketing Manager is a revenue-centric marketer who will plan, implement and monitor campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, website development, content creation, project management and communications with high-level expertise in online advertising (PPC) and organic web traffic (SEO).
You are a personable, outgoing marketer who will act as a liaison between marketing and the rest of the organization on the digital front. While you need to be able to work independently, you also know the importance of collaborating with other departments and team members to create an incredible online visitor experience that achieves business goals.
Responsibilities:
Guide the conception, execution and delivery of brand and demand generation programs through blacklinesafety.com and other digital initiatives
Manage and oversee all aspects of digital campaigns, including database marketing and ABM
Track, report and analyze website traffic and engagement, paid initiatives and campaign ROI
Optimize content and landing pages for both organic and paid search engine marketing
Perform ongoing keyword discovery, expansion, tracking and optimization
Build SEO keyword definition and optimization to identify gaps and new opportunities, preparing and executing on-page optimization strategies
Identify the latest trends and technologies affecting digital marketing initiatives and make recommendations for opportunities
Develop and maintain Blackline’s websites, blog and other online platforms
Responsible for monitoring and actioning website update requests
Develop and monitor paid advertising campaign budgets
Act as liaison with digital marketing agencies to develop content and direction to improve campaign and SEO results
Prepare accurate reports on each digital campaign's overall performance
Evaluate important metrics that affect our website traffic and make recommendations for improvements
Evaluate web visitor flow and adjust as needed to increase engagement / decrease bounce rates
Provide feedback on web copy and design to ensure optimization for visitors’ experience, with a continuous drive for improvement
Support the performance and integration of our Marketing tech stack
Work with the wider marketing team to develop new and innovative growth strategies and execute digital campaigns as a project manager
Requirements:
BA/BS in Business, Marketing, or a related field
Minimum 5 years of full-time marketing experience in a digital marketing position
Strong fluency in search marketing tactics – SEO, Google ads, LinkedIn and Facebook ads search/display/programmatic ads
High proficiency with analytical tools like SEMrush and GA4
Proficiency with marketing automation systems and CRM (preferably HubSpot)
Experience with mapping and implementing end-to-end digital marketing campaigns
Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
Experience with Adobe Suite (especially Photoshop) and HTML/CSS are strong benefits
Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
About Blackline
Blackline Safety is a world leader in the development and manufacturing of wirelessly connected safety products. We offer the broadest and most complete portfolio available in the industry. Our products are designed to save lives and we monitor personnel working alone in populated areas, complex indoor facilities, and the remote reaches of our planet. Blackline’s products are used to keep people safe in the event of falls, missed check-ins, man-downs, and exposure to explosive or toxic gas. Our design, development, sales, marketing, support, and production are all performed in-house at our headquarters in Calgary, AB. Blackline Safety is a publicly traded company (TSX: BLN)
Blackline Safety is powered by the diversity of our talented employees. We are an equal opportunity employer. We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity or expression, disability, national origin, race, or ****** orientation. We enthusiastically encourage all individuals to apply for positions that fit their passions.
Disclaimer:
Please be advised that Blackline Safety does not request payment or personal financial information at any stage of the recruitment process. Be cautious of any unsolicited job offers or communications that appear suspicious.
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Calgary offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.