Job Description
Every company today wants to leverage cutting-edge technology - Artificial Intelligence, Machine Learning, and Predictive Analytics - to make smarter business decisions.
Data is the foundational block on top of which these advanced techniques can be applied. However, business users in every company struggle to get access to accurate and reliable data. Data resides fragmented across the 100s of business software that businesses use. The majority of the data operators’ time is spent manually consolidating data and too little in deriving insights.
If this ‘collection’ can be automated, it can lead to making business decisions faster, unlocking exponential growth, and delivering a superior experience to customers.
At Hevo, our mission is to enable every company to be data-driven. We started on this journey 4 years back and as the first step in this direction, we built our first product – “Data Pipeline” or simply “Pipeline”.
Hevo is an end-to-end data pipeline (ETL) platform that enables companies to easily pull data from 150+ data sources to the warehouse, run transformations for analytics, and deliver operational intelligence to business tools.
Today, we enable 1000+ companies across 35+ countries to be more data-driven. Nearly +7% of users within any company are non-technical users and our aim is to make the technology so simple that anyone should be able to solve their data problems and not be limited due to their lack of technical skills.
What will you do?
• Manage all digital marketing initiatives: search, social, email, marketplaces, etc
• Build digital marketing process and automation
• Own the entire lead funnel from ideation -> launch -> iteration.
• Manage and improve existing acquisition engine and channels.
• Manage the budget and analytics all campaigns to identify things that are working and scale them.
• Implement an experiment design framework aimed at identifying and testing potential new growth channels
• Identify opportunities to improve lead conversion in product (landers, sign-up flow, etc.) and champion those initiatives
What are we looking for?
• 4+ years of experience in online marketing and advertising in the B2B segment (preferred not mandatory) with SaaS / IT Product companies
• Hands-on experience crafting growth experiments - Proven experience with Facebook, AdWords, SEO
• Prior experience in managing KPIs pertaining to (i) User Acquisition Volume (month on month growth) (ii) Customer Acquisition Cost (CAC) (iii) Channel Growth and Mix (iv)Traffic Conversion Rates (iv) Number of experiments executed on (velocity, quality, results)
• Creative problem-solving acumen, with the analytical rigor to verify or invalidate assumptions
• Proven ability to effectively communicate with cross-functionally with other teams
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Manager | Hevo Data position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
