Job description

Roles And Responsibilities
• Creating and managing paid search campaigns, strategies for online PPC campaigns for Google AdWords, other PPC networks / ad networks.
• Composing PPC Campaigns by obtaining best performing keywords & writing the best relevant ad copies for text and images.
• Work with graphics and content team for ads, creatives and Artwork
• Monitoring Competitor activities and coming up with new strategies for every week.
• Prepare Marketing Performance Reports: Maintain historical reports and prepare performance reports to measure ROI, CPA and conversion rates.
• Collaboration with design/development teams to assist with landing pages optimization
• Perform regular tests (ad copy & bid strategy) to maintain campaign performance.
• Tracked ROI of PPC campaigns through accurate management and implementation.
• Offered performance recommendations to improve campaign effectiveness.
• Explore and implement newer revenue streams.
• Setup and manage all SEM Facebook Ads and Affiliate/Media Buying campaigns in order to maximize ROI.
• Managing either internal resources or partners to deliver, monitor and report on daily/weekly and monthly KPIs against targets.
• Optimization of tracking, reporting and data accuracy to support further development of acquisition activities.
• Hands-on with Google Analytics, in creating custom reporting, Experiments, Goals and Filters.
• Understanding of MMP (mobile measurement platform, i.e Branch.io, AppsFlyer) to track user funnels.
• Should have advanced knowledge of SEO and ASO.
• An analytical bent of mind with an ability to collate, analyze and present data to drive clear insights into the business and make decisions to meet acquisition KPIs.
• Presenting daily/ weekly/ monthly reports of acquisition campaigns progress report to the team.
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