Job Description
Designation: - Digital Marketing Manager
Reporting to – AGM – Business (Ecom and Retail)
Reportees – Digital Team
Job brief
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responsibilities
Plan and execute all digital marketing, including Instagram/Facebook ads, display advertising campaigns
Marketing database via email SMS, WhatsApp and any other channels
Manage native & programmatic platforms for maximum ROI
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies, photoshoots & collection launches
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Must Haves
Scaled campaigns profitably
Maintain a healthy ROAS of 4X++
Experience of managing a monthly ad spend of INR 50 Lacs+
Experience with platforms like Shopify
Experience with tools like Klaviyo, SMS Bump, Smile,io and so on
Excellent with Microsoft excel & other data mining platforms
Worked with fashion brands with successful growth record
Reporting to – AGM – Business (Ecom and Retail)
Reportees – Digital Team
Job brief
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responsibilities
Plan and execute all digital marketing, including Instagram/Facebook ads, display advertising campaigns
Marketing database via email SMS, WhatsApp and any other channels
Manage native & programmatic platforms for maximum ROI
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies, photoshoots & collection launches
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Must Haves
Scaled campaigns profitably
Maintain a healthy ROAS of 4X++
Experience of managing a monthly ad spend of INR 50 Lacs+
Experience with platforms like Shopify
Experience with tools like Klaviyo, SMS Bump, Smile,io and so on
Excellent with Microsoft excel & other data mining platforms
Worked with fashion brands with successful growth record
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
