Job Description
Be in charge of ASO of various apps and games.
• Analyze current state of ASO and define strategy to maximize organic user acquisition.
• Execute the ASO strategy in multiple languages working with different teams - keywords, description, title, screenshots etc.
• Optimize conversion rate on the store listing page with experiments and try to maximize the same.
• Monitor and track rankings and conversion rate using ASO tools.
• Always be on the lookout to increase downloads with improvements and new ideas.
• Be up to date with latest ASO tips, tricks, hacks, and news.
• Perform keyword research for Apps to optimize existing listing and uncover new opportunities and expand the keyword set.
• Optimizing Apps on both Play store and App store and improve rankings for app keywords both on Play store and App store.
• Improve App organic traffic and Analyze click to install and uninstall rate for the apps.
• Key Requirements:
• Minimum 3-5 years of experience with ASO in a game/app with million installs.
• Excellent analytical and reporting skills.
• Enthusiasm and energy to fire up internal teams.
• Great communication skills.
• Creative and original thinking.
• Proficiency with ASO tools, including Google Play Console and other external tools.
• Ability to work within a team and independently
• Analyze current state of ASO and define strategy to maximize organic user acquisition.
• Execute the ASO strategy in multiple languages working with different teams - keywords, description, title, screenshots etc.
• Optimize conversion rate on the store listing page with experiments and try to maximize the same.
• Monitor and track rankings and conversion rate using ASO tools.
• Always be on the lookout to increase downloads with improvements and new ideas.
• Be up to date with latest ASO tips, tricks, hacks, and news.
• Perform keyword research for Apps to optimize existing listing and uncover new opportunities and expand the keyword set.
• Optimizing Apps on both Play store and App store and improve rankings for app keywords both on Play store and App store.
• Improve App organic traffic and Analyze click to install and uninstall rate for the apps.
• Key Requirements:
• Minimum 3-5 years of experience with ASO in a game/app with million installs.
• Excellent analytical and reporting skills.
• Enthusiasm and energy to fire up internal teams.
• Great communication skills.
• Creative and original thinking.
• Proficiency with ASO tools, including Google Play Console and other external tools.
• Ability to work within a team and independently
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
