Job Description
We are looking for a Digital Marketing Manager to support growth in the US and UK markets. We would like someone with experience of B2B inbound marketing, particularly content marketing, email nurturing and SEO/website analytics, with a primary goal of generating marketing qualified leads. This role is currently stand-alone, but the team is likely to grow in the future. You will be working closely with various other members of the marketing and sales team. This is a great opportunity for the right person to take on a challenging and broad role
• Develop and Implement Inbound Marketing Strategies - Drive lead generation efforts for both the UK and US markets through the development and execution of comprehensive inbound marketing strategies.
• Content Management Across Channels - Manage content creation and distribution across various marketing channels, including website content, email campaigns, and social media posts, ensuring alignment with brand messaging and objectives.
• Email Campaign Management - Utilize Microsoft Dynamics to create and manage email campaigns and nurturing drip campaigns, leveraging on-site behavior tracking to identify and qualify leads.
• SEO and Website Analytics - Conduct regular reviews of Aptia-group.com website SEO performance, conducting keyword research, and optimizing content to improve search engine rankings and enhance online visibility.
• Social Media Support - Assist in managing Aptia’s social media accounts, including the development and execution of paid and sponsored posts, to align with the overall inbound marketing strategy.
• Cross-Departmental Collaboration - Collaborate with design, product, and other relevant departments to develop cohesive marketing campaigns that drive engagement and support lead generation efforts.
• Develop and Implement Inbound Marketing Strategies - Drive lead generation efforts for both the UK and US markets through the development and execution of comprehensive inbound marketing strategies.
• Content Management Across Channels - Manage content creation and distribution across various marketing channels, including website content, email campaigns, and social media posts, ensuring alignment with brand messaging and objectives.
• Email Campaign Management - Utilize Microsoft Dynamics to create and manage email campaigns and nurturing drip campaigns, leveraging on-site behavior tracking to identify and qualify leads.
• SEO and Website Analytics - Conduct regular reviews of Aptia-group.com website SEO performance, conducting keyword research, and optimizing content to improve search engine rankings and enhance online visibility.
• Social Media Support - Assist in managing Aptia’s social media accounts, including the development and execution of paid and sponsored posts, to align with the overall inbound marketing strategy.
• Cross-Departmental Collaboration - Collaborate with design, product, and other relevant departments to develop cohesive marketing campaigns that drive engagement and support lead generation efforts.
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.