Brand:
Keventers

Position:
Digital Marketing Assistant Manager

Location:
Okhla, Phase 3

CTC:
7 LPA

JOB DESCRIPTION

Experience:
Minimum 3-5 years of Digital Brand Management with Project management experience.
Experience of working with a F&B brand is preferred.

Knowledge & Skills:
• Proficiency with Excel and PowerPoint
• Has an eye for design thinking and creative excellence
• Brilliantly executes with immense attention to detail
• Strong Analytical skills with a keen ability to draw out insights from data
• Drives Keventers positioning, thinking and principles clearly through each key strategic work stream and execution elements
• Powerful articulation and storytelling
• Has commercial acumen and proven record of agility in managing performance
• Inspires agency partners and rallies them to effective implementation in service of the brand agenda

Best Suited for Someone who:
• Thrives in a performance-based culture
• Open to learning and unlearning and willing to take BIG bets
• Comfortable with the complexities of a digital world and strives to find opportunities
• Able to influence and inspire people towards on an agenda
• A person with great imagination and creative orientation

Responsibilities:
• Complete ownership of all organic and paid social channels (including but not limited to:)
• Developing platform-wise digital marketing campaign plans (Instagram, Facebook, Twitter, LinkedIn, YouTube, Google) to amplify the brand positioning.
• Estimate and allocate media budgets, targeting and segmentation, evaluation of the performance of each channel, and forecasting the performance of campaigns in liaison with the agency.
• Own end-to-end responsibilities of media planning, execution, measurement, reporting and optimisation of campaigns with the goal to increase engagement, traffic, customer conversions as per the campaign objectives with the agency.
• Execute strategies for keyword opportunities, campaign structuring, targeting across search to improve quality score of ads on google and optimise campaign structure with the agency.
• Coordinate with the ORM agency to optimise the process
• Take ownership of the D2C performance
• Assist in website optimization, SEO, and email marketing.
• Develop ads with the creative team in-house to run A/B creative tests, incrementally tests, and spend scaling tests on campaigns online across paid search campaigns; landing pages; social posts.
• Drive content creation, execution, take end-to-end ownership of reporting and optimisation of the organic social channels with the goal to increase engagement, traffic, customer conversations as per the campaign objectives with the agency and in-house.
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid media initiatives