Job Description
INTRODUCTION
We are an early-stage product company that aims to help customers Drive Growth through data. We are building a B2B SaaS platform to monitor metrics and automate the generation of actionable insights for growth enterprises empowering them to take proactive decisions. We have secured funding from SF-based investors, SV Quad, and Inventus. Our founding team is from Google, eBay & Paypal, and alumni from Stanford, Berkeley, and Booth. Our HQ is in the San Francisco Bay Area with a satellite office in Pune, India.
THE ROLE
Join us as our Digital Marketing Manager to drive North American revenue generation and develop a global market presence and reputation for a new category-creating and ground-breaking product in the Data Analytics space.
REQUIREMENTS
• Hunger to grow, creatively experiment, learn, and make a mark as a digital marketer.
• Recent work experience in Digital Marketing, ideally handling B2B revenue growth strategies at a Digital Marketing agency servicing US-based clients.
• Experience with lead generation, lead enrichment methods, and tools in the B2B space.
• Knowledge and experience in using digital tools and social amplification techniques for social media marketing.
• Ability to take complex technical topics and turn them into engaging content for both business and technical audiences.
• Strong execution skills with a goal-oriented attitude.
• A degree in Marketing is preferred, but not mandatory.
RESPONSIBILITIES
Lead Generation and Enrichment
• Plan and execute all lead generation and enrichment campaigns utilizing the web, SEO/SEM, database marketing, email, and social media campaigns.
• Collaborate with internal teams to create campaign-specific landing pages and optimize the user experience.
• Plan, execute, and measure experiments and conversion tests. Identify critical conversion points and drop-off points, and optimize customer funnels.
• Organize, manage, and lead our presence at industry conferences and events
• Work with agencies and vendors/partners to drive results, where efficient.
Marketing strategy, Brand, and Content development
• Brainstorm efficient and creative strategies for building a memorable brand
• Design, build, and maintain our social media presence.
• Develop bite-sized and customer-relevant content - building a range of compelling assets and artifacts (Videos, Social Media Ads, Blog Posts, Case Studies) that crisply articulate our value.
• Conduct market research to develop our understanding of ever-evolving industry trends and customer perspectives
• Measure and report the performance of all digital marketing campaigns and constantly assess and improve against conversion goals.
• Identify trends and insights, and optimize spend and digital performance based on these insights.
MUST HAVE HARD SKILLS
• Lead Generation and Enrichment using online tools and real-world techniques
• Generate relevant and easily consumed content that makes complex, abstract and technical topics easy to understand
• Experience in working with agencies and vendors to execute rapid campaigns at short notice
SOFT-SKILLS
• Hunger to win, creative with approaches, with a sharp focus on rapid execution
• Ability to tell a good (data-driven) story - to both business and technical audiences
• Data-driven, and methodical in execution
NICE-TO-HAVE SKILLS
• Knowledge of the unique perspectives and challenges of selling a B2B subscription product
• Experience with presenting analytics insights and complex business topics through different media
• Energetic, self-motivated, and comfortable dealing with the ambiguity and rapid changes that come with working for a fast-growing company in a rapidly evolving marketplace
Our values help us make decisions that determine how we achieve our goals. Our ideal candidate is someone who is very hands-on and passionate about solving problems and displays a strong sense of curiosity and ownership toward their work. Experience working strategically with executives and other senior leaders to create and deliver big, visionary, and customer-focused experiences would be an add-on.
As a member of the v1.0 launch team, you will shape this entire product from scratch backed by a strong product <> aesthetic. This is as "early ideation and creation phase" of a startup as it gets – as autonomous as it gets – as FUN as it gets – if you thrive on the energy of creating something out of nothing
We are an early-stage product company that aims to help customers Drive Growth through data. We are building a B2B SaaS platform to monitor metrics and automate the generation of actionable insights for growth enterprises empowering them to take proactive decisions. We have secured funding from SF-based investors, SV Quad, and Inventus. Our founding team is from Google, eBay & Paypal, and alumni from Stanford, Berkeley, and Booth. Our HQ is in the San Francisco Bay Area with a satellite office in Pune, India.
THE ROLE
Join us as our Digital Marketing Manager to drive North American revenue generation and develop a global market presence and reputation for a new category-creating and ground-breaking product in the Data Analytics space.
REQUIREMENTS
• Hunger to grow, creatively experiment, learn, and make a mark as a digital marketer.
• Recent work experience in Digital Marketing, ideally handling B2B revenue growth strategies at a Digital Marketing agency servicing US-based clients.
• Experience with lead generation, lead enrichment methods, and tools in the B2B space.
• Knowledge and experience in using digital tools and social amplification techniques for social media marketing.
• Ability to take complex technical topics and turn them into engaging content for both business and technical audiences.
• Strong execution skills with a goal-oriented attitude.
• A degree in Marketing is preferred, but not mandatory.
RESPONSIBILITIES
Lead Generation and Enrichment
• Plan and execute all lead generation and enrichment campaigns utilizing the web, SEO/SEM, database marketing, email, and social media campaigns.
• Collaborate with internal teams to create campaign-specific landing pages and optimize the user experience.
• Plan, execute, and measure experiments and conversion tests. Identify critical conversion points and drop-off points, and optimize customer funnels.
• Organize, manage, and lead our presence at industry conferences and events
• Work with agencies and vendors/partners to drive results, where efficient.
Marketing strategy, Brand, and Content development
• Brainstorm efficient and creative strategies for building a memorable brand
• Design, build, and maintain our social media presence.
• Develop bite-sized and customer-relevant content - building a range of compelling assets and artifacts (Videos, Social Media Ads, Blog Posts, Case Studies) that crisply articulate our value.
• Conduct market research to develop our understanding of ever-evolving industry trends and customer perspectives
• Measure and report the performance of all digital marketing campaigns and constantly assess and improve against conversion goals.
• Identify trends and insights, and optimize spend and digital performance based on these insights.
MUST HAVE HARD SKILLS
• Lead Generation and Enrichment using online tools and real-world techniques
• Generate relevant and easily consumed content that makes complex, abstract and technical topics easy to understand
• Experience in working with agencies and vendors to execute rapid campaigns at short notice
SOFT-SKILLS
• Hunger to win, creative with approaches, with a sharp focus on rapid execution
• Ability to tell a good (data-driven) story - to both business and technical audiences
• Data-driven, and methodical in execution
NICE-TO-HAVE SKILLS
• Knowledge of the unique perspectives and challenges of selling a B2B subscription product
• Experience with presenting analytics insights and complex business topics through different media
• Energetic, self-motivated, and comfortable dealing with the ambiguity and rapid changes that come with working for a fast-growing company in a rapidly evolving marketplace
Our values help us make decisions that determine how we achieve our goals. Our ideal candidate is someone who is very hands-on and passionate about solving problems and displays a strong sense of curiosity and ownership toward their work. Experience working strategically with executives and other senior leaders to create and deliver big, visionary, and customer-focused experiences would be an add-on.
As a member of the v1.0 launch team, you will shape this entire product from scratch backed by a strong product <> aesthetic. This is as "early ideation and creation phase" of a startup as it gets – as autonomous as it gets – as FUN as it gets – if you thrive on the energy of creating something out of nothing
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
