Description
Job Description:
As a Digital Marketing Manager, you will play a pivotal role in developing
and implementing digital marketing strategies to enhance our online presence and drive
business growth. The ideal candidate will have a strong background in the tech domain,
possess hands-on experience with various digital marketing platforms, and demonstrate
proficiency in utilizing AI tools for marketing purposes.
Roles and Responsibilities:
Digital Strategy:
● Develop and execute comprehensive digital marketing strategies aligned with
the company's goals and objectives.
● Stay abreast of industry trends and emerging technologies to ensure a
competitive edge.
SEO (Search Engine Optimization):
● Conduct keyword research and optimize website content for search engines.
● Implement on-page and off-page SEO strategies to improve organic search
rankings.
SMM (Social Media Marketing):
● Manage and oversee social media accounts, creating engaging content and
campaigns.
● Utilize social media platforms for brand awareness, community building, and
lead generation.
Lead Generation:
● Design and implement lead generation campaigns to attract potential clients.
● Utilize data-driven insights to optimize lead generation strategies.
AI Tools Utilisation:
● Leverage AI tools for data analysis, customer segmentation, and personalized
marketing efforts.
● Stay updated on the latest AI tools and integrate them into the marketing
workflow.
Team Management:
● Lead and mentor a team of marketing professionals, fostering a collaborative
and high-performance culture.
● Coordinate with team members to ensure the successful execution of
marketing initiatives.
Analytics and Reporting:
● Monitor and analyze key performance indicators (KPIs) to measure the
effectiveness of digital marketing campaigns.
● Prepare regular reports and provide insights to optimise marketing strategies.
Qualifications:
● Bachelor's degree in Marketing, Business, or related field.
● Proven experience in digital marketing, with a focus on the tech domain.
● Hands-on experience with SEO, SMM, and lead generation.
● Familiarity with AI tools and their applications in marketing.
● Strong analytical and problem-solving skills.
● Excellent communication and interpersonal skills.
If you are a tech-savvy digital marketing professional with a passion for innovation, we invite
you to join our dynamic team