Digital Marketing Manager | Raleigh| NC
Job details
Job description, work day and responsibilities
Job highlights
Identified by Google from the original job post
Qualifications
Bachelor's degree in Marketing, Digital Technologies, or a related field
Demonstrable experience as a Digital Marketing Manager with a strong emphasis onsocial media management or digital advertising
Expertise in utilizing website analytics tools (e.g., Google Analytics) and familiarity with
Comprehensive understanding of social media platforms, trends, and analytics tools,with a proven track record of growing followers and engagement
Experience in executing email marketing and digital advertising campaigns with a focuson optimization and ROI
Creativity merged with analytical prowess to drive marketing success
Outstanding communication skills and the ability to engage effectively with a digitalaudience.A commitment to staying informed about digital marketing trends and innovations
Benefits
The chance to shape and enhance the digital presence of Drive Shack Inc.A role in a vibrant and innovative team that values creativity and forward-thinking.A competitive salary and benefits package, with ample opportunities for career growth
Comprehensive medical, dental, and vision coverage401(k) plan with company match
Employee Assistance ProgramFlexible PTO and more
Responsibilities
Guests can explore curated culinary delights, inventive craft cocktails, and a vibrant bar area with great music, making it the perfect spot to enjoy the night before, during, and after their tee time
In this role, you will spearhead our digital marketing strategy, focusing extensively on social media channels
Your responsibilities will include enhancing brand awareness, nurturing online community growth, and driving website traffic and customer acquisition through innovative digital and social media initiatives
Develop and oversee the implementation of a comprehensivedigital marketing strategy, integrating strong social media management to achievebusiness and marketing objectives
Direct The Company's Digital Presence Across All Channels,including Website Management, Email Marketing, Digital Advertising, And a Robust Socialmedia Strategy Encompassing Content Creation, Regular Engagement, And Followergrowth
Collaboration And Alignment
Work with the Marketing Activations Manager, CreativeStrategist, Director of Marketing, and other key stakeholders to harmonize digitalinitiatives with broader marketing strategies and company goals
Maintain an optimized, engaging, and up-to-datecompany website, incorporating SEO best practices to enhance visibility and userexperience
Craft And Execute a Cutting-edge Social Media Strategy Toenhance Brand Presence, Engage With Diverse Audiences, And Drive Conversionsthrough Creative And Compelling Content Across Various Platforms
Design and deploy impactful email campaigns, leveraging analytics torefine and improve reach and effectiveness
Lead digital advertising efforts, including the use ofanalytics tools to track performance, optimize campaigns, and ensure a positive ROI
Foster Meaningful Interactions With The Online Community,respond To Queries, And Build Relationships To Enhance Customer Loyalty And Satisfaction
Performance Analysis And Reporting
Regularly evaluate digital marketing metrics toinform strategy, providing insights and recommendations for future campaigns based ondata-driven analysis
Efficiently manage the digital marketing budget, ensuring strategicallocation of resources for maximum impact and cost-effective results
Job description
Overview
ABOUT DRIVE SHACK INC.
Drive Shack Inc. is a prominent leader in the golf-related leisure and entertainment industry, dedicated to creating memorable experiences through competitive socializing. Our diverse portfolio includes renowned brands such as American Golf, Drive Shack, and Puttery.
About Puttery
Puttery offers a modern, dynamic twist on traditional putting with unique challenges at every hole. This high-energy experience combines competitive socializing with cutting-edge auto-scoring technology in an immersive setting. Guests can explore curated culinary delights, inventive craft cocktails, and a vibrant bar area with great music, making it the perfect spot to enjoy the night before, during, and after their tee time. For more details or to plan your visit, please visit puttery.com.
Responsibilities
Location
We are excited to invite applications for this role from candidates with the required skill set and experience who are based in New York City, Charlotte, NC, Raleigh, NC, or Richmond, VA. If you meet these qualifications and are located in one of these areas, we encourage you to apply.
Job Purpose
Drive Shack Inc. is seeking a Digital Marketing Manager with expertise in navigating the digital landscape and a strong passion for social media engagement. In this role, you will spearhead our digital marketing strategy, focusing extensively on social media channels. Your responsibilities will include enhancing brand awareness, nurturing online community growth, and driving website traffic and customer acquisition through innovative digital and social media initiatives.
RESPONSIBILITIESStrategic Leadership
Develop and oversee the implementation of a comprehensivedigital marketing strategy, integrating strong social media management to achievebusiness and marketing objectives.Digital Channel Oversight:
Direct The Company's Digital Presence Across All Channels,including Website Management, Email Marketing, Digital Advertising, And a Robust Socialmedia Strategy Encompassing Content Creation, Regular Engagement, And Followergrowth.Collaboration And Alignment
Work with the Marketing Activations Manager, CreativeStrategist, Director of Marketing, and other key stakeholders to harmonize digitalinitiatives with broader marketing strategies and company goals.Website and SEO Management:
Maintain an optimized, engaging, and up-to-datecompany website, incorporating SEO best practices to enhance visibility and userexperience.Social Media Expertise:
Craft And Execute a Cutting-edge Social Media Strategy Toenhance Brand Presence, Engage With Diverse Audiences, And Drive Conversionsthrough Creative And Compelling Content Across Various Platforms.Email Marketing
Design and deploy impactful email campaigns, leveraging analytics torefine and improve reach and effectiveness.Digital Advertising and Analytics:
Lead digital advertising efforts, including the use ofanalytics tools to track performance, optimize campaigns, and ensure a positive ROI.Customer Engagement:
Foster Meaningful Interactions With The Online Community,respond To Queries, And Build Relationships To Enhance Customer Loyalty And Satisfaction.Performance Analysis And Reporting
Regularly evaluate digital marketing metrics toinform strategy, providing insights and recommendations for future campaigns based ondata-driven analysis.Budget Management:
Efficiently manage the digital marketing budget, ensuring strategicallocation of resources for maximum impact and cost-effective results.Qualifications
Qualifications
Bachelor's degree in Marketing, Digital Technologies, or a related field.Demonstrable experience as a Digital Marketing Manager with a strong emphasis onsocial media management or digital advertising.Expertise in utilizing website analytics tools (e.g., Google Analytics) and familiarity withGoogle AdWords.Comprehensive understanding of social media platforms, trends, and analytics tools,with a proven track record of growing followers and engagement.Experience in executing email marketing and digital advertising campaigns with a focuson optimization and ROI.Creativity merged with analytical prowess to drive marketing success.Outstanding communication skills and the ability to engage effectively with a digitalaudience.A commitment to staying informed about digital marketing trends and innovations.What We Offer:
Benefits
The chance to shape and enhance the digital presence of Drive Shack Inc.A role in a vibrant and innovative team that values creativity and forward-thinking.A competitive salary and benefits package, with ample opportunities for career growth.Our Benefits Include:
Comprehensive medical, dental, and vision coverage401(k) plan with company matchEmployee Assistance ProgramFlexible PTO and more
Drive Shack Inc. is committed to providing equal employment opportunities and fostering a workplace free from discrimination and harassment, including ****** misconduct. We do not discriminate based on any legally protected characteristics, including race, color, religion, national origin, sex, age, disability, ****** orientation, gender identity or expression, family status, citizenship, genetic information, or veteran status, in our application, hiring processes, and employment decisions. Additionally, Drive Shack Inc. is dedicated to preventing retaliation and ensuring a respectful, equitable, and inclusive environment for all.
Company address
You will be redirected to another website to apply.
Offer ID: #900609,
Published: 2 weeks ago,
Company registered: 1 year ago
