Job Description
Full job description
About the Netball World Cup Sydney 2027
Brace Yourself for an unforgettable opportunity to be part of the world’s premier netball event. In 2027, Sydney will host the Netball World Cup, uniting 16 of the top international teams for 10 days of elite competition and global celebration. As we mark Netball Australia’s centenary, we’re building a tournament that champions inclusion, empowerment, and innovation—on and off the court.
We’re looking for passionate, purpose-driven people to help bring this vision to life. As part of the Local Organising Committee, you’ll join a collaborative team focused on delivering operational excellence, engaging fans, creating legacy, and making memories that will stay with you for a lifetime.
About You
As the Digital Marketing Manager, you will lead the digital strategy, content delivery, and campaign performance that brings high levels of excitement and engagement of NWC2027 to fans around the world. You will manage and enhance our presence across websites, social media, CRM, paid media, and digital partnerships—ensuring everything aligns with our brand, commercial objectives, and fan engagement goals.
Working closely with internal teams, agencies, partners, and World Netball, you will deliver impactful digital activity that builds momentum toward an unforgettable tournament.
About the Role
Throughout your journey with the Netball World Cup Sydney 2027, you will:
Digital Strategy & Campaigns
Create and execute the NWC2027 digital marketing strategy across owned, earned, and paid channels.
Drive fan acquisition, brand growth, engagement and conversion through data-driven planning.
Deliver campaigns for major milestones—launches, ticketing phases, merchandise, hospitality, and partner activity.
Manage digital calendars, workflows, and campaign planning.
Digital Platforms & Website
Oversee the NWC2027 website, content quality, accessibility, and governance.
Lead ongoing updates in collaboration with the Digital Content Producer.
Content & Social Media Leadership
Guide the content strategy across social, web, email and video.
Ensure brand consistency, tone of voice, and creative alignment.
Support influencer strategies and community engagement initiatives.
Performance Marketing & Paid Media
Plan and optimise paid campaigns across search, social, display, and video.
Analyse performance, optimise against KPIs and manage agency relationships.
CRM, Data & Insights
Contribute to CRM strategy including segmentation, automation, and eDM campaigns.
Grow audience databases and leverage insights for improved performance.
Analytics & Reporting
Monitor performance across all channels and provide regular reporting.
Use insights to optimise content, campaigns and forecasting.
Stakeholder & Partner Management
Collaborate with teams across Marketing, Ticketing, Commercial, Fan Engagement and Operations.
Support partners with digital asset delivery and integration.
Manage agencies, digital suppliers and platform relationships.
Event-Time Delivery
Lead digital operations during the tournament, including live content, social coverage, reporting and on-ground fan engagement.
What sets you apart:
5–8+ years’ experience in digital marketing, content, social media or performance marketing
Proven campaign delivery experience in sport, events, entertainment or major consumer brand
Strong content strategy, digital publishing and CMS experience
Paid media experience and strong analytics capability
Excellent communication, writing and storytelling skills
Strong stakeholder & project management skills
Ability to thrive in a fast-paced, milestone-driven environment
Knowledge of ticketing conversion, fan engagement strategies and CRM platforms
Experience working with creative, digital, or media agencies
Understanding of commercial partner integration
Why Join Us?
You will be part of a collaborative, values-led Local Organising Committee delivering a world-class sporting event that celebrates athletes, communities and fans across the globe. You will work alongside an enthusiastic, inclusive and high‑performing team, while helping inspire the next generation of netball fans and players.
Netball Australia and the NWC2027 LOC are proud to be an inclusive, diverse and values‑led employer. We encourage applications from people of all backgrounds.
Applications open now
Working with Children Check and National Police Clearance required.
If you are ready to help deliver a truly unforgettable World Cup experience, we’d love to hear from you.
Additional Information
Reporting into the Senior Manager – Marketing & Communications, this full-time role will be based at Sydney Olympic Park, on a fixed-term basis through to September 2027. Given the unique nature of the sports industry, and the domestic & global reach of our organisation, travelling and working outside of Netball HQ and traditional office hours may be required from time to time. Our teams work flexibly, and we encourage the successful applicant to discuss flexible working options with their new Manager.
We reserve the right to shortlist and interview suitable candidates as they are identified, so if this sounds like you, and we hope it does – please don’t delay your application. We do not take for granted the high volume of applications we receive, but please be aware this means we are only able to contact shortlisted candidates. Our recruitment process consists of a phone screening, two rounds of interviews, (virtual and in person) along with professional reference checks, and we'll be here to guide you through the entire process!
Company Overview
The Netball World Cup Sydney 2027 (NWC) is the pinnacle tournament for the sport and occurs every four years. It brings the top 16 teams in the world together over 10 days, with teams competing across pool stages and finals to be crowned World Champion. In 2027, the NWC will be held in Sydney, Australia from 25 August to 5 September. In 2027 the Netball World Cup provides a significant moment for Netball Australia in its centenary year to drive interest, awareness and participation in the sport.At NWC2027, our vision is to deliver a groundbreaking unforgettable experience that inspires a new generation of netball fans and players, igniting the passion and engagement with communities across the nation and the world.
About the Netball World Cup Sydney 2027
Brace Yourself for an unforgettable opportunity to be part of the world’s premier netball event. In 2027, Sydney will host the Netball World Cup, uniting 16 of the top international teams for 10 days of elite competition and global celebration. As we mark Netball Australia’s centenary, we’re building a tournament that champions inclusion, empowerment, and innovation—on and off the court.
We’re looking for passionate, purpose-driven people to help bring this vision to life. As part of the Local Organising Committee, you’ll join a collaborative team focused on delivering operational excellence, engaging fans, creating legacy, and making memories that will stay with you for a lifetime.
About You
As the Digital Marketing Manager, you will lead the digital strategy, content delivery, and campaign performance that brings high levels of excitement and engagement of NWC2027 to fans around the world. You will manage and enhance our presence across websites, social media, CRM, paid media, and digital partnerships—ensuring everything aligns with our brand, commercial objectives, and fan engagement goals.
Working closely with internal teams, agencies, partners, and World Netball, you will deliver impactful digital activity that builds momentum toward an unforgettable tournament.
About the Role
Throughout your journey with the Netball World Cup Sydney 2027, you will:
Digital Strategy & Campaigns
Create and execute the NWC2027 digital marketing strategy across owned, earned, and paid channels.
Drive fan acquisition, brand growth, engagement and conversion through data-driven planning.
Deliver campaigns for major milestones—launches, ticketing phases, merchandise, hospitality, and partner activity.
Manage digital calendars, workflows, and campaign planning.
Digital Platforms & Website
Oversee the NWC2027 website, content quality, accessibility, and governance.
Lead ongoing updates in collaboration with the Digital Content Producer.
Content & Social Media Leadership
Guide the content strategy across social, web, email and video.
Ensure brand consistency, tone of voice, and creative alignment.
Support influencer strategies and community engagement initiatives.
Performance Marketing & Paid Media
Plan and optimise paid campaigns across search, social, display, and video.
Analyse performance, optimise against KPIs and manage agency relationships.
CRM, Data & Insights
Contribute to CRM strategy including segmentation, automation, and eDM campaigns.
Grow audience databases and leverage insights for improved performance.
Analytics & Reporting
Monitor performance across all channels and provide regular reporting.
Use insights to optimise content, campaigns and forecasting.
Stakeholder & Partner Management
Collaborate with teams across Marketing, Ticketing, Commercial, Fan Engagement and Operations.
Support partners with digital asset delivery and integration.
Manage agencies, digital suppliers and platform relationships.
Event-Time Delivery
Lead digital operations during the tournament, including live content, social coverage, reporting and on-ground fan engagement.
What sets you apart:
5–8+ years’ experience in digital marketing, content, social media or performance marketing
Proven campaign delivery experience in sport, events, entertainment or major consumer brand
Strong content strategy, digital publishing and CMS experience
Paid media experience and strong analytics capability
Excellent communication, writing and storytelling skills
Strong stakeholder & project management skills
Ability to thrive in a fast-paced, milestone-driven environment
Knowledge of ticketing conversion, fan engagement strategies and CRM platforms
Experience working with creative, digital, or media agencies
Understanding of commercial partner integration
Why Join Us?
You will be part of a collaborative, values-led Local Organising Committee delivering a world-class sporting event that celebrates athletes, communities and fans across the globe. You will work alongside an enthusiastic, inclusive and high‑performing team, while helping inspire the next generation of netball fans and players.
Netball Australia and the NWC2027 LOC are proud to be an inclusive, diverse and values‑led employer. We encourage applications from people of all backgrounds.
Applications open now
Working with Children Check and National Police Clearance required.
If you are ready to help deliver a truly unforgettable World Cup experience, we’d love to hear from you.
Additional Information
Reporting into the Senior Manager – Marketing & Communications, this full-time role will be based at Sydney Olympic Park, on a fixed-term basis through to September 2027. Given the unique nature of the sports industry, and the domestic & global reach of our organisation, travelling and working outside of Netball HQ and traditional office hours may be required from time to time. Our teams work flexibly, and we encourage the successful applicant to discuss flexible working options with their new Manager.
We reserve the right to shortlist and interview suitable candidates as they are identified, so if this sounds like you, and we hope it does – please don’t delay your application. We do not take for granted the high volume of applications we receive, but please be aware this means we are only able to contact shortlisted candidates. Our recruitment process consists of a phone screening, two rounds of interviews, (virtual and in person) along with professional reference checks, and we'll be here to guide you through the entire process!
Company Overview
The Netball World Cup Sydney 2027 (NWC) is the pinnacle tournament for the sport and occurs every four years. It brings the top 16 teams in the world together over 10 days, with teams competing across pool stages and finals to be crowned World Champion. In 2027, the NWC will be held in Sydney, Australia from 25 August to 5 September. In 2027 the Netball World Cup provides a significant moment for Netball Australia in its centenary year to drive interest, awareness and participation in the sport.At NWC2027, our vision is to deliver a groundbreaking unforgettable experience that inspires a new generation of netball fans and players, igniting the passion and engagement with communities across the nation and the world.
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Manager position is now open for candidates interested in the Event Management Jobs sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Event Management Jobs is a plus.
