Digital Marketing Manager

Qualifications
• 3+ years' experience in MARKETING AND MOBILE APP MARKETING.
• should be familiar with tools.s such as adjust, branch, AppsFlyer, and other tools related to SEO.
• Should know Social Media Marketing(Facebook ads, Snapchat ads,Whatsapp ads,) Influencer Marketing, SEO,
• Ability to multi-task
• Strong verbal, written, and organizational skills

Responsibilities-
• Overseeing paid campaigns and ad spend budgets across Snapchat, Google Ads, Facebook, Instagram, Twitter, TikTok Apple Search Ads, and RTB House in four markets (KSA, UAE, BAH, and KWT)
• Devising strategies to drive traffic to the APP and WEB
• Handling budgets of more than USD 500K per month
• Responsible for the efficiency of CAC, CPO, Revenue, ROI/CRR, and user growth
• Implement customer acquisition & retention strategy across multiple digital channels with integrated marketing.
• Segmenting the app users and driving re-engagement with appropriate in-app actions and communication
• Implemented catalog feed optimizations which helped improve performance from dynamic ad campaigns by 100% and helped scale dynamic ads to 70% of Google, Snap, TikTok & FB budgets.
• An in-depth understanding of iOS14 attribution, campaign strategies, and implementation of a framework for tracking iOS14 opted-out users.
• Coordinating with Creative, Copy, Tech, SEO, Merch, Buying, Finance, and Brand teams for project executionOverseeing paid campaigns and ad spend budgets across Snapchat, Google Ads, Facebook, Instagram, Twitter, TikTok, Apple Search Ads, and RTB House in four markets (KSA, UAE, BAH, and KWT)
• Devising strategies to drive traffic to the APP and WEB
• Handling budgets of more than USD 500K per month
• Responsible for the efficiency of CAC, CPO, Revenue, ROI/CRR, and user growth
• Implement customer acquisition & retention strategy across multiple digital channels with integrated marketing.
• Segmenting the app users and driving re-engagement with appropriate in-app actions and communication
• Implemented catalog feed optimizations which helped improve performance from dynamic ad campaigns by 100% and helped scale dynamic ads to 70% of Google, Snap, TikTok & FB budgets.
• An in-depth understanding of iOS14 attribution, campaign strategies, and implementation of a framework for tracking iOS14 opted-out users.
• Coordinating with Creative, Copy, Tech, SEO, Merch, Buying, Finance, and Brand teams for project execution
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• * Skills: Digital Marketing Analytics · Marketing Strategy · E-Commerce · Optimization

India
West Bengal
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