Job description
Role and Responsibilities :

1- Launch and optimize various PPC campaigns

2- Oversee accounts on search platforms (e.g. Google AdWords, Meta, YouTube, etc.)

3- Monitor budget and adjust bids to gain better ROI.

4- Produce reports for management (e.g. dashboards)

5- Maintain partnerships with PPC ad platforms and vendors.

6- Develop and manage the research budget, ensuring cost-effective use of resources.

7- Lead, mentor, and develop the research team, fostering a collaborative and innovative work environment.

8- Conduct regular performance reviews, providing constructive feedback and development opportunities.

Requirements and skills :

- Proven experience as a PPC Manager or Digital Marketing Specialist.

- Team handling experience is a must.

- Have 5+ years relevant exposure in handling SAAS Products PPC Accounts Have

- 3+ years relevant exposure in building and implementing SEO Audits and practices.

- Experience in data analysis and reporting.

- Knowledge of SEO and digital marketing concepts.

- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.

- Working knowledge of analytics tools (Google Analytics/Tableau/Web Trends etc.).

- Proficient in MS Office (particularly Excel).

- Excellent communication skills.

- Any graduate & post Graduate in Marketing, Digital Media or a related field; AdWords certification is a plus