Digital Marketing

We are hiring for our client - App Sumo.OverviewThe Digital Marketing role is crucial to our organization's success, as it is responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. The role plays a major part in enhancing brand awareness within the digital space, driving website traffic and acquiring leads and customers.Key ResponsibilitiesDevelop and manage digital marketing campaignsUtilize a range of techniques including paid search, SEO, and PPCOversee social media strategiesCreate and manage email marketing campaignsManage and improve online contentTrack and analyze website traffic flow and provide regular internal reportsAttain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversionWrite and optimize content for the website and social networking accountsConduct market research and competitor analysisCoordinate with the sales team to create marketing campaignsMaintain partnerships with media agencies and vendorsPlan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaignsIdentify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsRequired QualificationsBachelor's degree in Marketing or relevant fieldProven working experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivateExperience in optimizing landing pages and user funnelsSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Experience in setting up and optimizing Google Adwords campaignsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurementSelf-motivated, with excellent communication and interpersonal skillsUnderstanding of digital marketing and how content marketing and social media marketing work togetherExperience with B2C social media, Google Adwords, and email campaigns and SEO/SEMStrong project management and organizational skillsAttention to detail and the ability to effectively multi-task in a deadline-driven atmosphereProven working experience in digital marketingSkills: digital strategy,social media,online content management,marketing campaigns,marketing database,digital marketing,communication skills,sem,competitor analysis,landing page optimization,media partnership,interpersonal skills,content management,analytics,web analytics tools,b2c social media,seo,media planning,email marketing,b2c social media marketing,website analytics,data-driven thinking,content marketing,project management,ppc,organizational skills,content creation,social media marketing,website traffic analysis,marketing database management,near adwords,market research,display advertising,organization skills