Creating and maintaining client relationships

- Self-motivated yet customer-focused

- Proficient in marketing research and statistical analysis

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

- Proven working experience in digital marketing, particularly within the industry

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

- Working knowledge of ad serving tools

- Experience in setting up and optimizing PPC campaigns on all major search engines

- Working knowledge of HTML, CSS, and JavaScript development and constraints