Job Description
Key Responsibilities:
As a Marketing Executive at Accor Apartments & Realty, you will be responsible for driving marketing strategies for our priority properties, including Mantra Lorne and Mantra Melbourne Airport. This will involve collaborating with our Director of Marketing to develop and execute marketing plans that amplify the visibility and success of these iconic destinations.
Main Responsibilities:
Collaborate on developing and executing marketing strategies for priority properties to drive brand awareness, direct bookings, and loyalty program contributions.
Assist in developing campaigns across multiple channels, including CRM, digital, and social platforms, while optimising opportunities through promotions, loyalty programs, and sponsorships.
Leverage Accor's loyalty programs, such as ALL – Accor Live Limitless and Accor Plus, to enhance venue visibility and performance.
Craft compelling content for diverse platforms, including email marketing, social media, websites, and marketing collateral.
Ensure the creation and distribution of marketing collateral aligns with brand guidelines and tone of voice.
Monitor and report on campaign performance, utilising insights to refine strategies and inform future marketing initiatives.
Skills and Qualifications:
A qualification in business related discipline (ideally with a focus on marketing) and a minimum of two years of brand or marketing experience.
Proficiency in digital marketing tools, website management, CRM systems, and analytics platforms such as Google Analytics.
Strong organisational and project management skills, with the ability to prioritise and meet deadlines.
Demonstrated communication and interpersonal abilities, including effective writing, confident negotiation, and building strong stakeholder relationships.
Experience in the tourism or hospitality industry and familiarity with emerging trends, with the ability to apply commercial insights to marketing strategies.
As a Marketing Executive at Accor Apartments & Realty, you will be responsible for driving marketing strategies for our priority properties, including Mantra Lorne and Mantra Melbourne Airport. This will involve collaborating with our Director of Marketing to develop and execute marketing plans that amplify the visibility and success of these iconic destinations.
Main Responsibilities:
Collaborate on developing and executing marketing strategies for priority properties to drive brand awareness, direct bookings, and loyalty program contributions.
Assist in developing campaigns across multiple channels, including CRM, digital, and social platforms, while optimising opportunities through promotions, loyalty programs, and sponsorships.
Leverage Accor's loyalty programs, such as ALL – Accor Live Limitless and Accor Plus, to enhance venue visibility and performance.
Craft compelling content for diverse platforms, including email marketing, social media, websites, and marketing collateral.
Ensure the creation and distribution of marketing collateral aligns with brand guidelines and tone of voice.
Monitor and report on campaign performance, utilising insights to refine strategies and inform future marketing initiatives.
Skills and Qualifications:
A qualification in business related discipline (ideally with a focus on marketing) and a minimum of two years of brand or marketing experience.
Proficiency in digital marketing tools, website management, CRM systems, and analytics platforms such as Google Analytics.
Strong organisational and project management skills, with the ability to prioritise and meet deadlines.
Demonstrated communication and interpersonal abilities, including effective writing, confident negotiation, and building strong stakeholder relationships.
Experience in the tourism or hospitality industry and familiarity with emerging trends, with the ability to apply commercial insights to marketing strategies.
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Melbourne offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
