Job Description
Beckman Coulter Life Sciences’ mission is to empower those seeking answers to life’s most important scientific and healthcare questions. With a legacy spanning 80+ years, we have long been a trusted partner to our customers, who are working to transform science and healthcare with the next groundbreaking discovery. As part of our team of more than 2,+00 associates across 130 countries, you’ll help drive our vision of accelerating answers—and our commitment to excellence.
Beckman Coulter Life Sciences is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.
Position Summary:
We are currently seeking a Digital Marketing Executive –responsible for managing our company and product communication across various digital platforms (organically and inorganically) and campaign analysis to join our India Marketing team.
Role Description:
• Collaborate with the global marketing team and leverage assets to deploy campaigns across multiple channels.
• Role involves working with content and database to develop and deploy relevant promotional and lead generation campaigns.
• The role would entail creating, maintaining, and presenting metrics on marketing– digital and on-ground- deployment activities
• Track spend analysis on ads campaigns to gauge effectiveness and business impact. Analyse campaign metrics to enhance marketing ROI based on industry best practices.
• Track traffic from across channels and maintain consent management to acquire new customer database and generate incremental & total funnel/bookings for the company.
• Reaching out to customers from designated geographies and generate sales ready leads for the company.
Beckman Coulter Life Sciences is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.
Position Summary:
We are currently seeking a Digital Marketing Executive –responsible for managing our company and product communication across various digital platforms (organically and inorganically) and campaign analysis to join our India Marketing team.
Role Description:
• Collaborate with the global marketing team and leverage assets to deploy campaigns across multiple channels.
• Role involves working with content and database to develop and deploy relevant promotional and lead generation campaigns.
• The role would entail creating, maintaining, and presenting metrics on marketing– digital and on-ground- deployment activities
• Track spend analysis on ads campaigns to gauge effectiveness and business impact. Analyse campaign metrics to enhance marketing ROI based on industry best practices.
• Track traffic from across channels and maintain consent management to acquire new customer database and generate incremental & total funnel/bookings for the company.
• Reaching out to customers from designated geographies and generate sales ready leads for the company.
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Kolkata offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
