Job Description
Job Overview
We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users. Assist in the planning, execution and optimization of our online marketing efforts. The promotion of services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
● The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
● The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
● Applicants must have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers and helping team to perform well on digital platforms.
Job Responsibilities : -
● Assist in the formulation of strategies to build a lasting digital connection with consumers
● Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram etc.)
● Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
● Be actively involved in SEO efforts (keyword, image optimization etc.)
● Prepare online newsletters and promotional emails and organize their distribution through various channels
● Provide creative ideas for content marketing and update website
● Collaborate with designers to improve user experience
● Measure performance of digital marketing efforts using a variety
of Web analytics tools (Google Analytics, WebTrends etc.)
● Acquire insight in online marketing trends and keep strategies
up-to-date
● Maintain partnerships with media agencies and vendors
● Build and execute social media strategy through competitive
research, platform determination, benchmarking, messaging and
audience identification
● Generate, edit, publish and share daily content (original text,
images, video or HTML) that builds meaningful connections and
encourages community members to take action
● Set up and optimize company pages within each platform to
increase the visibility of company’s social content
● Moderate all user-generated content in line with the moderation
policy for each community
● Create editorial calendars and syndication schedules
● Continuously improve by capturing and analyzing the appropriate
social data/metrics, insights and best practices, and then acting
on the information
● Collaborate with other departments (customer relations, sales
etc) to manage reputation, identify key players and coordinate actions
We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users. Assist in the planning, execution and optimization of our online marketing efforts. The promotion of services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
● The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
● The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
● Applicants must have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers and helping team to perform well on digital platforms.
Job Responsibilities : -
● Assist in the formulation of strategies to build a lasting digital connection with consumers
● Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram etc.)
● Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
● Be actively involved in SEO efforts (keyword, image optimization etc.)
● Prepare online newsletters and promotional emails and organize their distribution through various channels
● Provide creative ideas for content marketing and update website
● Collaborate with designers to improve user experience
● Measure performance of digital marketing efforts using a variety
of Web analytics tools (Google Analytics, WebTrends etc.)
● Acquire insight in online marketing trends and keep strategies
up-to-date
● Maintain partnerships with media agencies and vendors
● Build and execute social media strategy through competitive
research, platform determination, benchmarking, messaging and
audience identification
● Generate, edit, publish and share daily content (original text,
images, video or HTML) that builds meaningful connections and
encourages community members to take action
● Set up and optimize company pages within each platform to
increase the visibility of company’s social content
● Moderate all user-generated content in line with the moderation
policy for each community
● Create editorial calendars and syndication schedules
● Continuously improve by capturing and analyzing the appropriate
social data/metrics, insights and best practices, and then acting
on the information
● Collaborate with other departments (customer relations, sales
etc) to manage reputation, identify key players and coordinate actions
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.