Job Description
About Rising Webvibe Solutions
Established in 2011, Rising Webvibe Solutions is a web design company and mobile app developer located in Pune, India. Our portfolio boasts of 500+ projects which include user friendly wordpress websites with all kinds of functionalities integrated, custom built web portals for secure and complex working elements, innovative design and inventive methods of implementation, end to end online marketing solutions that show tremondous growth for our clients.
Our team includes full time staff with expertise in php, .net development, corporate and out of the box mindset designers, naturally social and dramatic marketing individuals, all together help us bridge our client's ideas to an appreciating reality.
The company foundation built on software development and online marketing skillsets, we understand the working of the web and its reach. In order to expand the creativity and put it all in the right words, Rising Webvibe Solutions acquired a design house called Elevantis from Mumbai in 2015 that brought in the creative edge we always needed. We had compliments on the way our solutions worked and now we also have compliments on the way they look.
Job Purpose
This position will manage Social and Digital Marketing for our clients to ensure a seamless digital outreach experience for online acquisitions and engagement. Your main focus will be to optimize conversion and the performance of the conversion journey via content and performance marketing. The position will drive different digital campaigns for different clients small and big.
Key Accountabilities
• Execute our strategy for digital acquisition/cross sell across owned, paid and organic channels
• Plan, execute and measure experiments through funnel analysis
• Plan. Strategies, Lead and deliver Member get member program
• Identify, test, and optimize the best channels to drive low cost of acquisition
• Establish strong tracking across all customer interactions
• Own the consumer journey funnel from impressions to final conversion
• Setup systems to analyse weekly and monthly campaign performance
• Recommend and execute optimizations on target lists, creative, offers, etc
• Drive continuous improvements in messaging and channel placement to increase response rates
• Drive engagement led campaigns to boost awareness / consideration scores at an overall brand level (with focus on social channels)
• Adopt, implement and manage Martech tools like Appsflyer, Adobe, Google Analytics
Job Duties & Responsibilities
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Should have executed and managed Facebook and Google UAC platforms
• Plan and execute campaigns to boost organic adoption of digibank
• Forecast marketing campaign growth and ROI for marketing campaigns
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Assist with Customer Life-cycle campaigns to deepen wallet share
• Lead and provide direction to the marketing team to take on challenges to meet revenue targets under each segment
• Track competitor activities and develop suitable marketing responses
• End-to-end management and implementation of business marketing campaigns to boost Acquisition, Activation, Spend, Engagement / relationship deepening and overall visibility to build brand equity across the segments
• Work closely with client and drive creative effectiveness
Required Experience
Preferably 2-5 years of experience in digital marketing
Education / Preferred Qualifications
Bachelors + IT background
Core Competencies
• Display / SEO / SEM Marketing
• Social Media Marketing (SMM)
• Online Brand Building
• Know-how of performance / tracking tools (e.g Appsflyer or equivalent)
• Advanced Analytics knowledge
• Martech tools experience – CDP, DMP, GA, AAM,AA & Appsflyer
Primary Location
• India - Maharashtra - Pune - Viman Nagar
you can email your resumes to hr@risingwebvibe.com
Established in 2011, Rising Webvibe Solutions is a web design company and mobile app developer located in Pune, India. Our portfolio boasts of 500+ projects which include user friendly wordpress websites with all kinds of functionalities integrated, custom built web portals for secure and complex working elements, innovative design and inventive methods of implementation, end to end online marketing solutions that show tremondous growth for our clients.
Our team includes full time staff with expertise in php, .net development, corporate and out of the box mindset designers, naturally social and dramatic marketing individuals, all together help us bridge our client's ideas to an appreciating reality.
The company foundation built on software development and online marketing skillsets, we understand the working of the web and its reach. In order to expand the creativity and put it all in the right words, Rising Webvibe Solutions acquired a design house called Elevantis from Mumbai in 2015 that brought in the creative edge we always needed. We had compliments on the way our solutions worked and now we also have compliments on the way they look.
Job Purpose
This position will manage Social and Digital Marketing for our clients to ensure a seamless digital outreach experience for online acquisitions and engagement. Your main focus will be to optimize conversion and the performance of the conversion journey via content and performance marketing. The position will drive different digital campaigns for different clients small and big.
Key Accountabilities
• Execute our strategy for digital acquisition/cross sell across owned, paid and organic channels
• Plan, execute and measure experiments through funnel analysis
• Plan. Strategies, Lead and deliver Member get member program
• Identify, test, and optimize the best channels to drive low cost of acquisition
• Establish strong tracking across all customer interactions
• Own the consumer journey funnel from impressions to final conversion
• Setup systems to analyse weekly and monthly campaign performance
• Recommend and execute optimizations on target lists, creative, offers, etc
• Drive continuous improvements in messaging and channel placement to increase response rates
• Drive engagement led campaigns to boost awareness / consideration scores at an overall brand level (with focus on social channels)
• Adopt, implement and manage Martech tools like Appsflyer, Adobe, Google Analytics
Job Duties & Responsibilities
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Should have executed and managed Facebook and Google UAC platforms
• Plan and execute campaigns to boost organic adoption of digibank
• Forecast marketing campaign growth and ROI for marketing campaigns
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Assist with Customer Life-cycle campaigns to deepen wallet share
• Lead and provide direction to the marketing team to take on challenges to meet revenue targets under each segment
• Track competitor activities and develop suitable marketing responses
• End-to-end management and implementation of business marketing campaigns to boost Acquisition, Activation, Spend, Engagement / relationship deepening and overall visibility to build brand equity across the segments
• Work closely with client and drive creative effectiveness
Required Experience
Preferably 2-5 years of experience in digital marketing
Education / Preferred Qualifications
Bachelors + IT background
Core Competencies
• Display / SEO / SEM Marketing
• Social Media Marketing (SMM)
• Online Brand Building
• Know-how of performance / tracking tools (e.g Appsflyer or equivalent)
• Advanced Analytics knowledge
• Martech tools experience – CDP, DMP, GA, AAM,AA & Appsflyer
Primary Location
• India - Maharashtra - Pune - Viman Nagar
you can email your resumes to hr@risingwebvibe.com
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.