Full Job Description
SAAOL is a patient-first heartcare program that provides preventive and rehabilitative non-invasive treatment to cardiac patients. With over 25 years of expertise, we are now focused on enhancing the quality of services, building comprehensive offerings, and streamlining existing processes for the Delhi NCR region.

Opportunity: We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for leading all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

Responsibilities

● Monitor SEO performance: Design a process to track our existing organic keywords. Also keeping close track of our important keywords and pages. Take corrective actions if our ranking drops, learn from the strategies that got us here, and implement them.

● Identify important pages and optimize them: Focus on optimizing these pages for various keywords. Perhaps create landing pages for a certain segment of users.

● Keyword research and planning: Plan our keyword strategy.

● Audit and improve existing pages: Audit our existing landing pages, blog posts and optimize them for better positions and ranking.

● Proactively bring up new SEO initiatives and implement them: We expect you to constantly remain updated with the latest SEO information, new SEO tricks, hacks & tactics to try, monitor our competitor's SEO strategy, etc.

● Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

● Track, report, and analyze website analytics and PPC initiatives and campaigns

● Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

● Optimize copy and landing pages for search engine marketing

● Perform ongoing keyword discovery, expansion and optimization

● Research and implement search engine optimization recommendations

● Research and analyze competitor advertising links

● Develop and implement link building strategy

● Work with the development team to ensure SEO best practices are properly implemented on newly developed code

● Work with editorial and marketing teams to drive SEO in content creation and content programming

● Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Qualifications

● Proven SEO experience of at least 2 years

● Solid understanding of performance marketing, conversion, and online customer acquisition

● In-depth experience with website analytics tools

● Knowledge of ranking factors and search engine algorithms

● Up-to-date with the latest trends and best practices in SEO

● Excellent written communication skills and an eye for user-centric quality communication

● Ability to think strategically and act tactically to drive solid results to grow the business

Job Type: Full-time

Salary: ₹450,000.00 - ₹600,000.00 per year

Benefits:

Paid sick time
Schedule:

Day shift
Supplemental pay types:

Performance bonus
Ability to commute/relocate:

Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

What is your current CTC?
What is your expected CTC?
What is your Notice Period? (In days)
Education:

Bachelor's (Preferred)
Experience:

Digital marketing (Preferred)
SEO (Preferred)
Content creation (Preferred)