Digital Marketing Specialist

Responsibilities:

• Determine blog topics based on SEO, competitive, and target audience research

• Work with writers to optimize website content using keyword research, keyword optimization, alt text, and internal links

• Optimize copy and landing pages for search engine marketing

• Research and implement search engine optimization recommendations

• Research and analyze competitor advertising links and potentially affiliate marketing opportunities

• Develop and implement backlink building strategy (outreach, guest posts, resource pages, directory links, broken links, etc.)

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

• Developing ASO strategies to ensure that our apps appear at the top of the search results

• Optimizing conversion rates for app downloads by optimizing keywords, content app visuals, and videos

• Monitoring and tracking app store rankings

• Writing app descriptions, titles using researched keywords

• Develop and implement social media strategies (preferred but not required)

• We don’t currently implement PPC strategies but are open to them

Requirements and skills:

• Proven and measurable SEO and ASO success in the SaaS industry (preferred but not required)

• A strong understanding of keyword research

• Solid understanding of performance marketing, conversion, and online customer acquisition

• In-depth experience with website analytics tools

• Knowledge of ranking factors and search engine algorithms

• Up-to-date with the latest trends and best practices in SEO and ASO

• Minimum 5 years experience in SEO/ASO