Job Description
Digital Marketing Specialist
We are looking for an experienced and knowledgeable Search Engine Marketer to join our Marketing team. As our online presence is crucial for the success of our business, your position will play a huge role in driving our business growth and success.
Responsibilities:
• Develop and execute comprehensive digital marketing strategies to effectively promote capital market offerings and drive investor interest. Align marketing activities with the organization's overall business objectives and target audience.
• Plan and manage online advertising campaigns across various digital channels such as search engines (Google Ads), social media platforms (Facebook Ads, LinkedIn Ads), and display networks. Optimize campaigns based on performance metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Develop and execute email marketing campaigns to nurture leads, engage with investors, and promote capital market offerings. Segment email lists based on investor preferences and behavior, and personalize email content to increase open rates and click-through rates.
• Plans, executes and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Stay up to date with the regulatory requirements and guidelines governing digital marketing in the capital market. Ensure that all marketing activities comply with legal and industry-specific regulations, including disclosures and disclaimers.
• Identifies critical conversion points and drop-off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Ability to analyze data and provide evidence-based recommendations
Qualifications:
Google Ads. Certified
Agency experience with investment/fin-tech products is a must
Education:
· Any Bachelor’s degree along with Digital Marketing certifications.
Experience:
4+ Years
We are looking for an experienced and knowledgeable Search Engine Marketer to join our Marketing team. As our online presence is crucial for the success of our business, your position will play a huge role in driving our business growth and success.
Responsibilities:
• Develop and execute comprehensive digital marketing strategies to effectively promote capital market offerings and drive investor interest. Align marketing activities with the organization's overall business objectives and target audience.
• Plan and manage online advertising campaigns across various digital channels such as search engines (Google Ads), social media platforms (Facebook Ads, LinkedIn Ads), and display networks. Optimize campaigns based on performance metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Develop and execute email marketing campaigns to nurture leads, engage with investors, and promote capital market offerings. Segment email lists based on investor preferences and behavior, and personalize email content to increase open rates and click-through rates.
• Plans, executes and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Stay up to date with the regulatory requirements and guidelines governing digital marketing in the capital market. Ensure that all marketing activities comply with legal and industry-specific regulations, including disclosures and disclaimers.
• Identifies critical conversion points and drop-off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Ability to analyze data and provide evidence-based recommendations
Qualifications:
Google Ads. Certified
Agency experience with investment/fin-tech products is a must
Education:
· Any Bachelor’s degree along with Digital Marketing certifications.
Experience:
4+ Years
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
