Digital Marketing Specialist

We are seeking an experienced Digital Marketing Team Lead to join our team. The ideal candidate will have 6-7 years of experience in email marketing and digital marketing, with a proven track record of success in increasing engagement and conversions through email and other digital channels.

Responsibilities:
• Budgeting and reporting for digital marketing activities and tracking the progress

· Develop and execute comprehensive digital marketing strategies to achieve business objectives and enhance brand presence.

· Plan, implement, and optimize digital advertising campaigns across various channels, such as search engines, social media platforms, and display networks.

· Conduct market research and competitor analysis to identify new opportunities and trends in the digital marketing landscape.

· Manage and optimize website content and user experience to improve search engine rankings, organic traffic, and conversion rates.

· Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and generate actionable insights.

· Oversee social media accounts and develop engaging content to build brand awareness, foster customer engagement, and drive website traffic.

· Coordinate email marketing campaigns, including creating and optimizing email templates, segmenting audiences, and analyzing campaign performance.

· Collaborate with cross-functional teams, such as design, content, and development, to ensure consistent brand messaging and a seamless user experience.

· Stay up to date with industry trends, emerging technologies, and best practices in digital marketing, and propose innovative strategies to stay ahead of the competition.

· Manage and mentor a team of digital marketing specialists, providing guidance, performance feedback, and professional development opportunities.

· Need to attend physical client meetings and pitch them to onboard new client.

· Need to have good awareness on Google algorithms and Facebook ads Guidelines.

· Basics on UI skills of HTML, CSS and managing server.

Requirements:

· Bachelor's degree in marketing, business, or a related field.

· Proven experience as a Digital Marketing Lead or in a similar role, demonstrating successful implementation of digital marketing strategies.

· Proficient knowledge of digital marketing channels, including SEO, PPC, social media, email marketing, and content marketing.

· Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

· Proficiency in using digital marketing tools, platforms, and analytics software.

· Excellent communication and interpersonal skills to collaborate with internal teams, stakeholders, and external agencies.

· Strong project management skills to effectively manage multiple campaigns and meet deadlines.

· Creative thinking and problem-solving abilities to develop innovative digital marketing strategies.

· Up-to-date knowledge of industry trends, best practices, and emerging technologies in digital marketing.

· Leadership skills to manage and motivate a team and drive results