Job Description
About Airblack
Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative do-it-together (DIT) courses.
In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers.
We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course
Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures.
We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner.
Airblack has also been recognized by Forbes as a Select 200 company with global business potential.
Who are we looking for?
At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability.
In this pivotal phase, we seek a dynamic Performance Marketer responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness.
This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures.
The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment.
If this sounds like you, we would love to meet you.
What would you be doing?
• Performance Marketing : Develop, execute and manage lead acquisition for the Airblack inside-sales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platforms
• Campaign Optimization : Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.
Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies
• Analytics & Instrumentation : Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations
• Experimentation & User Insights : Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
• Go-To-Market Operations : Executes end-to-end operations on GTM, leads CRM and revenue optimization initiatives
• Creative Strategy : Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
• Cross-Team Collaboration : Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goals
• Key Ownership : Own key metrics like ROAS, CAC, Lead Conversion % and Revenue.
What makes you a suitable candidate?
We would love to hear from you if you meet the qualifications below :
• 1-4 years of experience in digital performance marketing with a high-growth startup in a D2C / consumer brands
• Have ideated, analysed and run various types of creative campaigns
• Understanding of custom audiences and lookalike audiences
• Education : A bachelor's degree in any discipline is required from a tier 1 college
• You have managed upwards of 10 Lakhs in ad spending a month
• You are a marketing geek and can come up with creative ideas at scale
• You are thoroughly data-driven in decision-making; with good Excel skills. Experience in SQL is a bonus!
• You have experience in working with creative and engineering teams to drive outcomes
• You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardized operational initiatives
Why should you join Airblack?
• Empowering Entrepreneurs : We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
• Experimentation & Build : Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
• Unrestricted Autonomy : When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
• Drive for Success : Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.
• Thriving Market Opportunity : Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.
• Work with a stellar team : Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey.
Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.
Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative do-it-together (DIT) courses.
In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers.
We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course
Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures.
We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner.
Airblack has also been recognized by Forbes as a Select 200 company with global business potential.
Who are we looking for?
At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability.
In this pivotal phase, we seek a dynamic Performance Marketer responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness.
This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures.
The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment.
If this sounds like you, we would love to meet you.
What would you be doing?
• Performance Marketing : Develop, execute and manage lead acquisition for the Airblack inside-sales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platforms
• Campaign Optimization : Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.
Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies
• Analytics & Instrumentation : Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations
• Experimentation & User Insights : Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
• Go-To-Market Operations : Executes end-to-end operations on GTM, leads CRM and revenue optimization initiatives
• Creative Strategy : Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
• Cross-Team Collaboration : Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goals
• Key Ownership : Own key metrics like ROAS, CAC, Lead Conversion % and Revenue.
What makes you a suitable candidate?
We would love to hear from you if you meet the qualifications below :
• 1-4 years of experience in digital performance marketing with a high-growth startup in a D2C / consumer brands
• Have ideated, analysed and run various types of creative campaigns
• Understanding of custom audiences and lookalike audiences
• Education : A bachelor's degree in any discipline is required from a tier 1 college
• You have managed upwards of 10 Lakhs in ad spending a month
• You are a marketing geek and can come up with creative ideas at scale
• You are thoroughly data-driven in decision-making; with good Excel skills. Experience in SQL is a bonus!
• You have experience in working with creative and engineering teams to drive outcomes
• You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardized operational initiatives
Why should you join Airblack?
• Empowering Entrepreneurs : We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
• Experimentation & Build : Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
• Unrestricted Autonomy : When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
• Drive for Success : Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.
• Thriving Market Opportunity : Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.
• Work with a stellar team : Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey.
Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Gandhinagar offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
